I
have organized examples by topics alphabetically under "chapter"
headings. Most of the initial examples below are from students in
my social psychology course that they identified in the process of
completing their journal assignments. There are many concepts with
few or no corresponding examples below. So, help me and your colleagues
out -- send me any examples
you would like to share! Thanks.
Key:
= describes
Audio example
= describes Video example
= Instructor
example =
My own example
= link
to Web example
No
Icon = student example
=
new example as of January 1, 2010
|
Aggression
Aversive Incidents, Biology, Frustration,
Competition, Gendered Violence
|
Helping
(Altruism)
Ambiguity, Bystander Effect, Empathy, Responsibility,
Social Responsibility Norm |
|
Attitudes
and Behavior 
Attitude/Behavior Consistency, Behavioral Intentions,
Behavior Affects Attitudes: Foot-in-the-door, Door-in-the-face,
Self-perception, Attitude Formation, Cognitive Dissonance,
Self-presentation
|
Methods
surveys, third variable problem |
Attraction
and Relationships
Attraction: Mere Exposure, Complementarity,
Physical Attractiveness, Propinquity,
Resources, Similarity, What Women Want; Relationships:
Communication, Equity, Intimacy
|
Persuasion

Source Variables: Attractiveness; Message Variables:
Exposure Effect, Two-sided Appeals, Cult Indoctrination; Resistance
to Change |
Conflict
and Peacemaking 
Cooperation/Competition, Social Dilemmas,
Prisoner's Dilemma, Blacktop Illusion
|
Prejudice
Racial Profiling, Religious, Racial, Ingroup
Bias, Reducing Prejudice |
Conformity

Authority, Compliance, Informational Influence,
Normative Influence, Norms, Roles |
Psychology
in the Courtroom
Jury decision-making, eyewitness testimony |
Genes,
Gender, and Culture 
Gender Differences, Gender Roles |
Social
Beliefs and Judgments 
Attributions: Kelley's Theory, Fundamental
Attribution Error, Self-serving Bias; Impression Formation:
Primacy Effect, Vividness Effect/Availability Heuristic, Schemas/Stereotypes;
Judgment Biases: Belief Perseverance, Confirmation Bias, Heuristics,
Hindsight Bias, Illusion of Causation, Memory Distortion, Self-fulfilling
prophecy, Thin slices
|
Group
Influence
Deindividuation, Groupthink, Social Loafing |
Social
Comparison
Adaptation-level Phenomenon |
|
|
The
Self
Perception of Control: Illusion of Control, Reactance,
Self-efficacy, Self-serving Bias, False Uniqueness Effect, Unrealistic
Optimism |
Aggression
Children
modeling parents - cute little video [added 12/12/07]

NBA
brawl 2004 - story
/ video
- The first link is to a story on the brawl that broke out at a
Pistons-Pacers basketball game. The second link is to some video
of that brawl. I don't know how long this video will be available,
but perhaps you will be able to use it for awhile in your classes.
This story can illustrate the effects of deindividuation, frustration,
competition, alcohol and probably many factors on aggression. [added
on 12/1/04]
Aversive
Incidents
Besides
frustration, there are three other unpleasant conditions which lead
to aggressive behavior. The first unpleasant condition is pain.
I remember one particular time I had a piece of fiber between my
contact lens and my eye. Talk about pain! This happened while I
was driving. Needless to say, I became very angry and cussed like
a sailor. Finally, I decided to pull off the road and take my lens
out. What a relief! I drove with one eye closed all the way home
as I had no contact solution with me. Attack is yet another form
of unpleasant condition. In my case, a verbal attack. Any type of
negative verbal abuse towards me usually ignites very hostile emotions.
Again, I get angry or sarcastic or just clam up. Loss of control
is yet another unpleasant condition which increases arousal and
then aggressive behavior. For me, getting up in the morning and
looking at the alarm only to find out I should now be at work is
downright frightening. Being in a hurry and out of control makes
me angry and I tend to be abrupt and crabby.
Biology
Penguins!
- I leave this one to your creativity as to how you might use it;
I just like it! [added 6/9/04]
Frustration

Sources
of frustration - A gunman who killed four in Pennsylvania this
summer "described his anger and frustration in painstaking
detail in notes he carried with him and left at his home and in
a chilling online diary, offering an extraordinarily stark portrait
of a killer's motives." [added 1/13/10]
Hostility
on the road and anonymity - Another excellent blog from Sam
Sommers -- read about his tangle with Green Nissan. [added
3/29/09]
Rising
food prices brings unrest - Once again, that social psychology
equation, aggression = expectations - attainment, raises its head.
[added 5/3/08]
Anger
- oh yeah! My friends know about this pretty good. I wouldn't think
that the people I hang around with are aggressive. But they definitely
show a great deal of displacement of frustration - especially on
their cars! Whenever my friends get mad - for example - they got
in a fight with their girlfriend - they tend to take out their anger
on their cars. Luckily most of them work on cars! Me, I guess when
I get mad, I get really quiet. I won't talk to anyone! But when
I get super mad - the wall and my fist become enemies!
Competition
Ivory
Coast: The next Rwanda?
- Apparently, a significant source of the aggression was the competition
between "natives" and "foreigners" over jobs.
[added
on 12/1/04]
Gendered
Violence
Anonymity
and the Internet - article about threats and harassment towards
women in chat rooms, blogs, etc. [added 7/15/07]
In Syria - A United Nations
report finds that nearly one in four married women in Syria have
been beaten. [added 7/5/06]
Attitudes
and Behavior top
Attitude/Behavior
Consistency

Interpreting
events to fit prior beliefs - Interesting paper describing "cases
of epilepsy that were interpreted as voodoo possession" [Ed.
note: Isn't there a social psych term for this? I'm blanking on it.
I'll send you the next issue for free(!) if you can give me the term
for interpreting an event in such a way to make it fit one's prior
beliefs.] [added 1/13/10]
Inconsistencies
- humorous clip from The Daily Show of how commentators often
contradict themselves [added
3/25/09]
"The
guilty green" - Describes the guilt many environmentally-conscious
people feel when their behavior is not always consistent with their
beliefs [added 12/26/07]
Apparent inconsistency - Interesting
brief video clip describes a situation in which a person at an anti-American
rally holding a "death to all the Americans" sign befriends
an American. [added 12/26/07]
How
much money would it take to...? - Warning: This one is a little
offbeat! Olde English, which appears to be some type of video sketch
comedy group, produced this short film in which they ask people, "How
much money would it take for you to kill a puppy with your bare hands?"
You see how people respond to this question. Then, later in the video
they return to these people with a live puppy and a blank check to
see if they really will kill a puppy for the amount of money they
said it would take. Just to let you know, the video ends with the
line, "No puppies were harmed in the making of this sketch."
[added
on 12/1/04]
Behavioral
Intentions
Fishbein
and Ajzen say that our behavior roughly equals our behavioral intentions.
They go on to say that our behavioral intentions equal our weighted
attitudes plus our weighted social norms. I find this easy to relate
to the use of steroids. In the summer, in the gym where I work out,
there are several football players who go through a cycle of steroids
just before season. The pressure to do the drugs is high because it
is so accepted in the gym. I feel I refrained because my attitude
toward the use of steroids was so strong coupled with my motivation
to comply with the social norm was extremely low. I therefore refrained
from steroids because that was my behavioral intention.
Behavior
Affects Attitudes

Mere
exposure effect [added
3/31/04]
The
yo-yo trap - an example of low-balling [added 3/30/04]
A good
example of behavior affecting attitudes is as follows. I watched Fall
From Grace the other night. It was the story about Jim and Tammy
Baker and the crime he/she committed. It was interesting to hear the
actor who played Jim Baker talk about how unjust our society
is to give Jim Baker forty-five years in prison and Oliver North seminars
at schools. It seems he became sympathetic towards Mr. Baker after
playing him. I'm assuming this affected his attitude although I obviously
don't know how he felt about it before he took the role. Its just
that most people don't feel sympathetic towards Jim Baker. (False
consensus?)
Foot-in-the-door
phenomenon - I noticed recently that Channel 11 uses the foot-in-the-door
technique to solicit subscribers to their network. They could send
out fliers or they could just tell people from time to time that the
station needs and wants their subscriptions. However, they ask their
viewers to make a "commitment." They ask the viewers to
call them (an insignificant request). Once they have made the call
and committed themselves to a specific amount, their need to be consistent
"should" motivate them to complete the pledge by sending
the money. Evidently, it doesn't work 100% of the time, because recently
they have encouraged people to take their "credit cards"
to the phone with them. Charging the subscription eliminates the possibility
of procrastination or retraction of the commitment. They also use
the social consensus technique by letting the viewers view the busy
operators and hear the phones ring. If viewers believe that other
people are subscribing, they are more likely to comply with the request.
Foot-in-the-door
phenomenon - Women will sometimes be persuaded to let a date come
up to their apartment at the end of an evening, "just for one
drink". Though reluctant the woman feels obligated if she allowed
the man to pay her way--the reciprocity norm takes hold of
her. If the woman seems to be easy prey he may tell her how tired
he has suddenly become and ask if he could just lie on the sofa for
"a few minutes"--since the weather is bad and he has a long
drive it may not be safe to get behind the wheel just yet. If he has
made it this far, asking to spend the night, which would have first
seemed out of the question, is now likely to be met with "sure
I guess that would be all right."
Door-in-the-face
phenomenon - from Christine Smith at Antioch College: "You
are approached by a charity group, such as Big Brothers/Big Sisters.
They would like you to be a Big Sister in the program, which involves
a 2 year commitment. Although worthy, you cannot make that commitment,
so you refuse because of the time commitment. They compromise with
a "counteroffer"...if you can't be a Big Sister, would you
be willing to donate $10 so we can take a child in the program to
the circus? Because they have compromised (and it is a worthy cause),
you agree because you can indeed spare $10.
The door-in-the-face
works more for perceived worthy causes. It doesn't work with "Can
you write a 20 page paper for me?" "No, how about a 5 page paper?"
The other key is compromise--they compromised by lowering the offer,
so you respond by agreeing." [added 10/20/05]
Attitude Formation

Prior
attitudes shape current ones - "Currently, in the midst of
the Obama administration, two-thirds of Republicans (65%) support
the so-called "watchdog role" for the press, compared with
55% of Democrats. But last year, while Bush was still in office, only
44% of Republicans felt it was good that press criticism keeps political
leaders honest, and Democrats were much more pro watchdog (71% supported
press criticism)." [added 1/15/10]
Prior attitudes
influence formation of new ones - This commercial is an excellent
example. [added 4/4/08]
Cognitive
Dissonance

Cognitive dissonance
- Interesting study entitled "Sweatshop labor is wrong unless
the jeans are cute: Motivated moral disengagement" -- the title
says it all. [3/29/09]
Reducing
cognitive dissonance - Do carbon offsets allow us to reduce our
guilt about polluting the environment? [added 7/14/07]
Dissonance
Corner - example
of and ways to reduce dissonance from Lisa Aspinwall [added
1/5/06]
How
much money would it take to...? - Warning: This one is a little
offbeat! Olde English, which appears to be some type of video sketch
comedy group, produced this short film in which they ask people, "How
much money would it take for you to kill a puppy with your bare hands?"
You see how people respond to this question. Then, later in the video
they return to these people with a live puppy and a blank check to
see if they really will kill a puppy for the amount of money they
said it would take. Just to let you know, the video ends with the
line, "No puppies were harmed in the making of this sketch."
[added
on 12/1/04]
Well,
I sure caught myself today. I got ready for work this morning, drove
to work, parked and walked into the building. I went through the lobby
and downstairs to my floor. When I got to the bottom of the stairs
I noticed that my shoes felt odd. I looked down and was absolutely
aghast. I had on two different shoes! Boy, did my mind go to work
trying to justify this me. First it was okay because it gets light
so much later in the morning and i dress in the dark now (never mind
the fact that I consciously decided not to turn the bedroom light
on)... lack of consistency as I don't always do this. Second it was
okay because as the day went on many people came up to me and told
me they had done the same thing once (I wasn't alone!)... Consensus
from coworkers helped relieve the dissonance I felt.
I hate
the name Marvin. I've always hated the name. It doesn't sound masculine.
It sounds like his mother must have hated him. When I hear it, my
schema says "spoiled brat." In my mind, there are no good
cognitions associated with the name. Since I never knew a Marvin when
I was growing up, I don't know why I have such strong feelings about
the name. If anyone would have told me that someday I would be married
to a Marvin, I would have told them they were off their rocker. But
that's exactly what happened. However, I still dislike the name so
much, that sometimes my mind refuses to let my mouth say it. I can't
tell you how many times I've slipped and called him Norman. I have
never dated a Norman, so I don't know why my mind insists on substituting
that name, but it does. As you can imagine, my husband fails to see
any humor in this. At
any rate, my husband is a very kind and generous man. He is not at
all like the schema that I continue to associate with his name. In
order to maintain a feeling of consistency, and to relieve dissonance
regarding the conflict between my attitude and actions, I've convinced
myself that my husband is an exception to the rule.
I feel
"out of control!" As the Spring Quarter comes to a close,
I'm worried that I can't bring it all together. There's so much to
do. I feel dissonance when I try to study. Sometimes it is so overwhelming
that I can't concentrate. What shall I work on first. In which class
do I have the best chance. In which class will it make very little
difference how much I study. My husband is frustrated and confused.
He can't understand why I'm so irritable. He can't understand why
I don't want to go anywhere. He's starting going places without me.
I don't like that. That bothers me too. Then there's my home. I haven't
dusted or vacuumed in weeks. I've managed to keep up with the laundry
and subsistence meals, but I have things in my refrigerator that are
undoubtedly three months old. That's not like me. I'm violating my
self perception, which is causing more dissonance. I have completely
neglected my friends since I've been in school. I hope they will forgive
me when this is all over. I hope there will be someone left to come
to my graduation? Worst of all, I'm paying a good deal of money to
be tortured this way. Am I a masochist? Why else would I inflict such
punishment on myself. I could be back on that good-paying easy job
that I detested so much. That's it; that's why I'm doing this! I want
the second half of my life to be more rewarding. If
I can only hold onto an "illusion of control" for one more
week, I'll be a North Central College Senior.
Self-presentation
Cartoon
(New Yorker) - clothes speak for her
Attraction
and Relationships top
Attraction
Mere
exposure effect [added
3/31/04]
Evolutionary
Factors - Seinfeld Episode: Evolutionary factors in mate selection
can be seen in the episode in which they try to fix up George with
a date. He asks questions about his potential date's physical attributes
and she asks questions about George's status, power and resources.
Contributed by Steve Fein. [added 4/28/02]
Physical attractiveness - Physical attractiveness plays a big role in how we think of and respond to people. I've worked as a summer camp counselor for the past two years and you have to try and treat each kid the same but it is inevitable that you will have favorites. I remember one year there were two really bad kids in particular who were always getting into trouble. One was a little girl who was so cute. She always had a cute little outfit on, here little ears were pierced, and was hilarious. But she was always getting herself into trouble or not listening. The other kid was a little overweight and not so attractive boy who also knew just how to muster up trouble. But when it came to punishing the two it was hard to be equal and fair and generally what tended to happen is the cute girl would get away with a lot more. She could somehow get us to forget or be less mad about the trouble she had caused and distract us with her humor or by other tactics. And the little boy would often get in more trouble and get a lot less positive attention....Thinking back, my favorite kids have never really been unattractive, and I even feel horrible admitting that, but it's true. [added 4/16/08]
Physical
Attractiveness - Something funny came to mind while I was looking
over the section on physical attractiveness. Specifically, I was looking
at the idea that attractive children are given the benefit of the
doubt more often than less attractive children. This is so true!
I work with two three-year-old boys that can look at me with their
respective sets of baby blues and browns and melt me to the ground.
It is so difficult to discipline a child that looks so cute when they
look at you. In these situations, I consciously have to think about
what I'm doing in order to discipline the gorgeous kids the same way
I treat the other children.
Physical
Attractiveness - North Central College uses the "attractive"
idea to persuade people to attend the college. While going to class
on a couple of days, I remember seeing a photographer on campus taking
pictures of two or three attractive young students. I instantly thought
of the course catalogue. The young people on the cover will help emphasize
the stereotype of the student's physical appearance: happy,
intelligent, kind, sociable and successful.
Propinquity
(physical proximity)...again! - another good example -- a spoof from
The Onion -- hat tip to Jeff Ricker for this one [added
12/26/07]
Propinquity
- Here's a song ("Somebody") from Reba McEntire that captures well
our tendency to choose from those nearby. [added 12/12/07]
Propinquity
(Physical Proximity) - When we discussed the idea that we make
friends with those close to us this made me think of the floor that
I live on now. Last year when we saw who was going to live on our
floor we were very upset. Our end of the hall was all football players
but the other end was all soccer players. Normally football hates
soccer. At first things were a little tense but after a while some
friendships developed. Because they were close it was easy to see
if they wanted to go eat or go out or something and we found out they
aren't as bad as we thought. If they didn't live close we would probably
hate them still.
Relationships
Equity
-- there's a common source of argument. Does one person doing garbage
equate to the other ironing? Does one person doing laundry equate
to the other vacuuming? Early on in our marriage these issues cropped
up frequently. Now as I look at it, 16 years later, these just aren't
issues anymore. Each does what has to be done as it needs doing. Sometimes
one of us has more time than the other. Consideration of the other's
needs creates the equity anymore -- not the amount of equal effort.
That's where the twist builds from because you know the other person
will be there for you.

Equity
- When we first married, I worked full-time while my husband finished
college (before my liberated days). This was out of concern for his
and our welfare. I did not expect anything in return. Now sixteen
years and a family later, I am going to finish school. It is not easy.
My personality takes a real nose dive during semesters. My energy
level is good for squat. My husband does 75% of the housework. (The
other 25% doesn't get done.) My level of patience will never get me
a mother-of-the-year award. Yet in one of my reflective, depressive
moods last year, I asked my husband why he put up with it. His response
was "you put me through school years ago; it's the least I can do
now." That is love.
Conflict
and Peacemaking top
Cooperation
vs. Competition
Using incentives for cooperation
or conciliation - "Rice, in Nairobi, offers incentives
to end violence." [added
4/11/08]
Scientific
cooperation between U.S. and Islamic World - analysis paper
from The Brookings Institution [added 8/12/05]
Promoting
Arab and Israeli cooperation - interesting example of "peacebuilding
through health initiatives"
Cooperation
and competition are very important in a job related atmosphere.
Cooperation is something a small group within the office I work
in is in need of. This group has five girls in it which are all
competitive. The team effort belief in this part of our company
is diminishing. The problem seems to be that the girls are afraid
to cooperate because they won't get the credit or be recognized
individually for their effort or ideas. Some social loafing is taking
place. They are so eager to do well and improve that they tend to
do their jobs ignoring all factors around their areas except their
own. They are afraid to communicate or trust because someone might
steal their idea or rework it. In addition, the males in our office
tend to cooperate more than the females. I believe that females
feel they must be more competitive to be noticed in our office.
However, this competitiveness, lack of trust and communication is
hurting their cooperation levels. Many times the girls refuse to
talk and just clam up with one another. This creates gates or blocks
in good working habits and therefore poor performance. In addition,
this attitude expands and turns into threats like "Well, I'm
just not going to do it" or "It's not my job." Unfortunately,
these threats reduce the chance of cooperation. However, I believe
the girls are basically competitive and there is no hatred as an
outsider might think just by hearing or observing this situation.
In addition, I believe this problem is going to be tackled soon.
A meeting is going to take place on Tuesday of next week for these
five girls. Finally, this mess was brought to a manager's attention
(his eyes are usually closed to problems until they're overwhelming
-- yet, another problem area). He realized that there are some problems
and that most of all the competition within this group has brought
about hostility. He is going to bring them together (the meeting)
which is one good starting approach to get these girls back on track.
I'm sure he is going to then force them to cooperate or else. I'm
sure it will work.
Sources
of Conflict
Ingroup bias - When I was in Grammar School, it was the biggest deal to be part of the popular group; that’s all I ever wanted. Finally, after years of trying I made it in this distinctive group. This is the perfect example for the Ingroup/Outgroup. In order to be in our group, which by the way we called ourselves the “perfect 10” because there were ten of us, you had to be and act a certain way. Your hair had to be done a certain way, it had to be a certain color, and on various days we all planned to wear matching items. One particular day I remember was a Friday, we called it “crazy pants day.” We all had to wear tight animal print pants and a black top. Everyone wanted to be a part of this group. If you weren’t in it, we were making fun of you, whether it was how you looked, who you hung out with, or just for who you were. We were awful little girls. I remember one day, the day we wore the crazy pants, a few teachers overheard what we were planning and planned to wear matching outfits that same Friday. It’s quite odd looking back and realizing just how big of an impact we had even on adults. By no means am I saying this was a good thing. There are many days where I wish I could take it all back. Why do we have to have these groups, that make others just feel terrible? What was it that gave this group I was in all the power? Even though I was a very mean little girl, I believe if I hadn’t have had experiences like this I wouldn’t be who I am today. Finally I left the “Perfect 10” because I couldn’t take making fun of others for no apparent reason, and now I don’t really judge anybody without getting to know them. [added 4/16/08]
The
power of symbols - Here's an interesting story of a couple
in Colorado who have been threatened with a fine by the homeowners
association if they do not take down their Christmas wreath shaped
like a peace sign "that some say is an anti-Iraq protest or a
symbol of Satan." [12/27/06]
Social
Dilemmas
Tragedy of the Commons
 And the environment - Amusing example from The Onion: "How bad for the environment can throwing away one plastic bottle be?" 30 million people wonder. [added 2/6/10]
Prisoner's
Dilemma
Over
the months since my daughter started back to school, I've been experiencing
a mini-Prisoner's Dilemma. Every month the school sends home a notice
pleading for volunteers for the Picture-Parent Program. (Once a
month a parent would show a print by a famous artist to the class,
giving details about the work of art, the artist, etc.) Every month
I have been selfish and ignored the requests, hoping that someone
else's parent will volunteer. (Partly I have ignored the requests
because I truly don't have time since I'm enrolled full time at
NCC. Partly I've ignored the requests because of a stereotype that
I have about the typical suburban housewife -- lots of free time
to fritter away here and there on nonessentials.) They have more
time than I do; therefore, let them do it. Well, evidently, they
are being selfish also because yesterday a final notice came home
from school. My daughter's class still does not have a volunteer.
Unless someone responds this week, her class will miss out on this
"valuable learning experience." Thus comes the Prisoner's
Dilemma. If I continue to be "selfish," it's the best
thing for me but bad for my daughter's class. If I don't ignore
it and the other's don't ignore it, then that's best for the school
but not for me. If we all ignore it (which we have so far) it's
bad for the school but better for me than if I don't ignore it but
the others do. They will be following their most selfish strategy
and I will be mad. So far we have both been following our most dominant
strategy -- ignore the notice. What to do now?! Another reason I
have for not wanting to volunteer is that I fear they will use the
foot-in-the-door technique. They'll start off with just being a
Picture-Parent. It only takes one hour per month and you care about
your child's education, don't you? Then once they've got you at
the school, they start lowering the boom with project after project
that needs your help. You start off slowly just helping out and
before you know it; somehow, you're the chairperson of the committee
running the project yourself. My initial commitment to the school
would cause me to be consistent. I know it's all happened before.
Blacktop
Illusion
When
reading about the blacktop illusion I couldn't help but think about
the Bears and Packers. After the initial emotions died down when
Charles Martin body slammed Jim McMahon a couple years ago, most
people, and especially the Bear players, felt the whole incident
was the Green Bay coach's fault. Everyone was blaming Forrest Gregg
for instilling evil in the hearts of his players and teaching them
to play dirty. The Bears must have felt the players were just normal
people like themselves so the Green Bay players must have been mislead
by the coaching staff.
Behavioral
Contagion
Behavioral
contagion - Watch the dance party evolve. Fun stuff. [added
7/5/09]
Mass delusions - A few more cases of mass hysteria - [added 3/25/09]
The
evolution of a catchphrase - amusing cartoon from Tom the
Dancing Bug [added 12/26/07]
Mass
delusions - Apparently, the recent sightings of a venomous spider
in Austria have led to hundreds of people thinking they had been
bitten, when most had not. [added 12/22/06]
The Kokomo
Hum - interesting example of social (behavioral) contagion [added
3/30/04]
At
the World Trade Center site after the 9-11 attack - a brief
summary of the book by William Langewiesche which details many examples
of social influence in the aftermath [added 3/23/04]
Authority
"Prank call led school to treat two with shock" - Remember the incidents in which a prank caller claiming he was with the police convinced managers and employees at fast food restaurants to engage in despicable acts? If not, check the CROW website. Well, here is another remarkable case of obeying an anonymous authority. [added 4/4/08]
Obedience
to authority: The Bunny Story - A student of a colleague passed
along this interesting example. Warning: A tad gruesome. [added
7/5/06]
"Father
Cares: The Last of Jonestown" - "On November 18, 1978,
913 men, women, and children --followers of cult leader Jim Jones
-- died during a mass suicide and murder in Jonestown, Guyana. In
the months preceding the tragedy, Jim Jones and his People’s
Temple followers recorded their thoughts, their problems and their
aspirations. The hundreds of hours of audiotape form the basis of
the NPR documentary Father Cares: The Last of Jonestown." (From
NPR.org) You can hear
the entire 90-minute audiotape at NPR Online. Contributed by
Jim Bell. [added 4/28/02]
Movie:
"The Wave" - This movie recreates a true story of an American high
school teacher who, in 1968, attempted to illustrate how what happened
in Nazi Germany could happen anywhere by creating a youth organization
among his students called the Third Wave. Contributed by Jim Bell.
[added 4/28/02]
Seinfeld
Episode: Aspects of obedience are illustrated quite well in the
Soup Nazi story. Contributed by Steve Fein. [added
4/28/02]
A couple
weeks ago I chaperoned a trip to Bloomington for the ISU high school
marching band competition. My son's last words as we got to the
high school were, "Dad, please don't embarrass me by yelling
at everyone on the bus." Much to his delight I was assigned
to another bus. I'm sure that each of these band members individually
are fine young persons. But nowhere has deindividuation been more
obvious than on that bus. Screaming, yelling, climbing over seats,
and general mayhem seemed to be the order of the day. Keeping in
mind what my son had said, I tried a little informational influence
to get them to conform to the rules. I tried to explain how they
might get hurt climbing over the seats, and how they needed to rest
and conserve energy to be at their best for the competition. That
didn't work very good. I didn't think normative influence would
work because the group norm seemed to be acting wild and crazy.
I concluded that authority influence was the only way. Several loud
"SIT DOWN AND SHUT UP" 's did the trick.
I had
been out of the office last week. The State of Ohio called our office
regarding our company's change. He told one of the clerks that we
had to apply for a new state identification number. She advised
him that we didn't because the only thing that changed was the name
of the company, not the owners, not the business, etc. He was very
emphatic about it. After twenty minutes of going back and forth,
he advised he'd call back next week to talk to the manager. When
he called this week I said, "Yes, the only thing that changed
was the company's name." He said, "Okay, think you. That's
what I needed to know." It was as though the title of Payroll
Manager gave me the credibility the clerk did not have. Therefore,
he was reluctant to disagree with me although I told him much less
than the clerk did.
Compliance

Majority
influence - Story of a woman who was a "holdout juror"
until she finally went along with the majority. She felt so guilty
about it that she paid the fine of the convicted person. [added
12/26/07]
Peer
pressure and incentives - a story from London in which local
groups and some companies are using various measures to encourage
citizens and employees to reduce their carbon footprints [added
11/29/07]
Cults - "Scientologists descend on Minneapolis collapse site."
[added 9/23/07]
Informational
Influence
Informational
influence can be a key part of playing golf. For example, when I
play with three other players, we re all pretty equal. The other
day, we had an away tournament at a golf course that I never played
before. We walked up to a long par-3. I looked at the yardage and
pulled out a four iron. When I looked up, the three other players
all had three-woods in their hands. Immediately, I began to doubt
my judgment. I thought that since all three players had the same
club, they must be right. I figured that they knew something that
I didn't. I was scrambling trying to figure out what they knew that
I didn't. Because that was my first time playing that hole, I hit
what the others did. Since it was three against one, I agreed with
their choice because I thought I was wrong.
Normative
Influence
Balancing
conformity and individuality - an amusing article from The
Onion [added 4/16/08]
Asch
applied to politics - an article from Slate.com that attempts
to apply Asch's classic line studies to the democratic presidential
primaries and Kerry's success [added 4/5/04]
Getting
dressed for work today, I thought how nice it would be to be a cashier
in a store so that I had a smock to wear at work over my clothes.
I could dress as comfortably as I wanted. It'd even be nice to be
a clerk in my office and wear comfortable shoes and slacks. But
no... I put on heels and a suit or dress every day. I am uncomfortable.
I don't do it because I feel better in them. I do it because of
the normative influence of my peers. As part of the Finance group
(all the men wear suits and ties), I want to be accepted. I am a
salaried department head. In truth I feel I'm at the bottom of this
group. Therefore to be accepted to their group I dress a certain
way. A further example of this is the hours I work. Before my promotion,
I worked 7:30-4:00. Now I am there by 8:30 a.m. and stay till 5:00.
The reason is that the rest of the group stays that late, if not
later. Further, my boss once remarked that the "professional
staff usually works till 5:00." Again to be part of that group
and to be accepted, I stay that late every day. I suppose I also
accept the fact that it is correct to stay till 5:00 because everyone
does (informational social influence).
Norms

 Violating social norms - "The Daily Telegraph (and other media channels) reported that the actress Mo’Nique caused quite a stir at the Golden Globe Awards, not only for winning an award, but also for her ‘fashion faux pas’. That is, she had hairy legs." [added 2/6/10]
Using
social norms - Hey, who put those pink flamingos on my lawn?
"The flamingos were placed there by someone other than the
home's resident to get the homeowner to donate money. In order to
have the flamingos removed, the recipient needed to make a donation.
The recipient is also encouraged to "flock" a friend's
lawn in order to get them to contribute as well." [added
7/5/09]
Norms in language - Marianne Miserandino pointed me to this cool map of the common names for soft drinks used in different parts of the U.S. I grew up in the South where we called soft drinks "cokes." So, if you went into a restaurant and asked for a coke, the waitperson would often ask "What kind?" Then you might say "Sprite." [added 9/20/08]
Jantelagen - Eric Hansen, from Sweden, passed along this example:
"The Swedes have a phenomenon (or in this case sort of a norm)
they call Jantelagen (pronounced Yanta lagen). I think it comes
originally from Denmark. I myself am a US citizen who moved to Sweden
in 1997, so I do not have Swedish culture as my own, which is probably
both an advantage and a disadvantage. I probably notice things my
colleagues don't, but don't have the background to understand them
as fully they would once I recognize them. Anyway, this Jantelagen,
which I believe means Jante's law can be interpreted as a strong
norm against extolling one's virtues and achievements.
One
of my students once sent me the following "satirical"
10 commandments related to Jantelagen: taken from a source I could
probably find. I believe it is a book called En flykting kryssar
sitt spor (1933) by Aksel Sandmose.
Below
is a direct translation of what they mean, in some cases with my
interpretation in parentheses.
Jantelagen (10 satiriska budord) - Jantelagen 10 satirical commandments
1. Du skall icke tro att du är något. -- You (thou) shall
not believe that you are something. (You should not believe you
are something special)
2.
Du skall icke tro, att du är lika god som vi. -- You shall
not believe that you're as good as we are.
3.
Du shall icke tro, att du är klokare än vi. -- You shall
not believe you are wiser than we are.
4.
Du skall icke tro, att du är bättre än vi. -- You
shall not believe that you're better than we are.
5.
Du skall icke tro, att du vet mer än vi. -- You shall not believe
that you know more than we do.
6.
Du skall icke tro, att du är förmer än vi. -- You
shall not believe that you are superior to us.
7.
Du skall icke tro, att du duger något till. -- You shall not
believe that you're good enough for anything.
8.
Du skall icke skratta åt oss. -- You shall not laugh at us.
9.
Du skall icke tro, att någon bryr sig om dig. -- You shall
not think anyone cares about you. (an interesting aside, there was
recently a giant hit song with the chorus nobody cares where you
bought your sweater, I know it doesn't translate so well, but the
point they were trying to make in the song was that you're not as
important as you think).
10.
Du skall icke tro, att du kan lära oss något. -- You shall not believe
you can teach us anything.
Based
on this "law" I am currently running a study in collaboration
with a colleague in the States which makes a cross-cultural comparison
of the self-serving bias. The idea is that Swedes are less likely
to extol their virtues than Americans, unless permitted to do so
anonymously. I view it as a type of false modesty, meaning I think
Swedes privately think they are better than other people, but are
loathe to talk about it publicly. I have some preliminary data that
show significant differences in estimates of oneself compared to
estimates of the "average other" in Swedes when ratings
are made anonymously. In a follow up (being run now) I am investigating
what happens when ratings are made publicly." [added
7/5/06]
Several
years ago I was very uncomfortable working for my boss. He was old
enough to be my father; he was well-mannered and polite and generally
a very nice man. However, when he would stand and speak to me, he
would move so that his nose was almost touching mine. At first I
thought he was hard of hearing and needed to stand close so he could
understand me. But I quickly found that wasn't the case. I worked
for him for two years thinking he was just weird in that regard.
After reading our textbook, it finely hit me (11 years later) that
he had picked up customs and habits from South America, which is
where he had lived just prior to my working with him. Now I understand
that he wasn't just a dirty old man but had been following the socially
acceptable behavior standards from his former home.
Roles
You
often hear a quote like "outside of work my boss/peer/subordinate
is a lot of fun." Why are statements like that made? Because
in many cases we (all) are a different person. For a boss their
is no pressure to get the job done. For a peer there is no need
to claw (competition is over). For a subordinate there is no reason
to dislike her job/boss/rules, etc. The situation indeed is very
powerful and many times dictates our behavior -- what people expect
from us.
Genes,
Gender, and Culture top

Gender
Differences
Gender
Roles
 Social inequalities - "Eight months after being raped, a 16-year-old at Khargor of Kasba upazila in Brahmanbaria had to receive 101 lashes as 'punishment.'" [added 2/6/10]
Gender-themed
games - What would a girls version of Monopoly look like? [added
7/5/09]
Gender inequity? - interesting take on the new Dr. Seuss movie Horton Hears a Who [added 5/3/08]
"Declared a woman, Bahraini
man battles Arab norms" [added 12/12/07]
Gender
bias in the workplace - A fascinating letter apparently from
Walt Disney Productions in 1938 rejecting a female applicant for
a "young man's" job [added 7/19/07]
Anonymity
and the Internet - article about threats and harassment towards
women in chat rooms, blogs, etc. [added 7/15/07]
I recall
the requirements for fulfilling the male role when I left high school
years ago. Through informational influence I discovered that
a successful male had to be employed, own a car, have his own apartment
and show some evidence of potential upward mobility, for example,
by attending college. He was expected to be "cool" but
not a "fool." In order to fulfill that requirement he
needed certain skills such as dancing, the ability to handle his
liquor, to walk with "limp" which was then and still is
called, "pimping." He had to be able to use the "language
of the ghetto" effectively in order to communicate with his
ingroup. He absolutely had to have a vast and up-to-date wardrobe
to intentionally induce a physical-attraction stereotype. His female
"rap" (sweet talk) had to be together enough so that the
matching phenomenon occurred frequently. He was expected to have
an equitable relationship with a main lady who was "fine"
and together. But he had the privilege of having more than one woman
whereas she was required to stay faithful to him. In playing out
her complimentary role, a female was expected to be totally devoted
to one man. She was expected to live and die for her man and her
children. She looked good, smelled good and felt good at all times.
She demonstrated absolute dedication to him in public and never
opposed him openly. She was expected to be intelligent, but not
aggressive. However in public, and with the public, her behavior
was expected to be appropriate for any situation that may arise.
She was expected to honor her man at all times.
Group
Influence top
What happens if the mayor is your jury foreman? - interesting case of former New York Mayor Guiliani serving as foreman of a jury [added 6/3/08]
The
evolution of a catchphrase - amusing cartoon from Tom the
Dancing Bug [added 12/26/07]
At
the World Trade Center site after the 9-11 attack - a brief
summary of the book by William Langewiesche which details many examples
of social influence in the aftermath [added 3/23/04]
Deindividuation
In class we discussed that being in a group leads to deindividuation.
I recently watched the movie "To Kill A Mockingbird."
In it, there is a scene where a mob has gathered at the jail. They
want to lynch a black man who they believe has raped a white woman.
The men in the mob are acting together in a ugly unison of threats
and violence until the little daughter of the man trying to stop
the mob speaks up. She calls out to one of the men in the mob by
name, reminding him who she is, reminding him of his visits to their
house, reminding him that she plays with his son, etc. The man finds
these statements embarrassing. They increase his self-awareness
and strip away the mob mentality that he was a part of. He can no
longer hide behind the mob as the blame for the violence. He now
can see the responsibility on his shoulders not just diffused on
others. All of this causes him to announce in a loud voice that
he's leaving and thinks the other mob members should do the same,
which they do.
A couple
weeks ago I chaperoned a trip to Bloomington for the ISU high school
marching band competition. My son's last words as we got to the
high school were, "Dad, please don't embarrass me by yelling
at everyone on the bus." Much to his delight I was assigned
to another bus. I'm sure that each of these band members individually
are fine young persons. But nowhere has deindividuation been more
obvious than on that bus. Screaming, yelling, climbing over seats,
and general mayhem seemed to be the order of the day. Keeping in
mind what my son had said, I tried a little informational influence
to get them to conform to the rules. I tried to explain how they
might get hurt climbing over the seats, and how they needed to rest
and conserve energy to be at their best for the competition. That
didn't work very good. I didn't think normative influence would
work because the group norm seemed to be acting wild and crazy.
I concluded that authority influence was the only way. Several loud
"SIT DOWN AND SHUT UP's" did the trick.
Groupthink
Social Facilitation
Social
Loafing
I used
to do a lot of singing. I sang in choirs, quartets, trios and did
solo performances as well. Mostly in church settings, but I also
did solo work when I sang in the work choir. Since I was the soprano
with the highest range, the other members depended on me to carry
the high notes. If I didn't hit them, nobody did. I found that after
several performances, my voice would begin to show the strain and
it became necessary for me to conserve it. Therefore, when we were
singing in an average range, I would only mouth the words. I could
do this because I knew that the others would continue to sing. However,
as we approached the bars that I was to sing, I found that the crescendo
of all of our voices together helped me to do a better job. That
was not the case when I sang in smaller groups. When I was the "only"
soprano, social loafing was not allowed. If I hadn't sung every
note, the harmony would have been badly distorted. Not wanting to
experience their disapproval or our mutual humiliation, I had a
greater incentive to do my part.
In
my Industrial Labor Relations class, we are currently doing a group
project. The class is divided into two sides, 8 people on the management
side, and 12 people on the union side (I'm on management). What
we are trying to do is to renegotiate the labor contract between
a union and a slaughter house (that is in financial trouble). This
class has brought to light many examples for me to write about.
The first one that comes to mind deals with social loafing.
In both groups, it is present. But, after a talk with a friend on
the union team, I found out that it is more prevalent on their team.
This is probably due to their larger number. What also encourages
this is that we are graded as teams, and the teacher never even
looks up unless someone makes reference to a chart. Unless the teacher
remembers the voices of the people who spoke, those who didn't will
remain anonymous. A third factor that encourages the social loafing
is that on both sides, there are people who really want to get good
grades (me among them). The other side has two people in particular
that I know desperately want an A so much that they seem
to be doing the whole project. On our side, pretty much everyone
wants an A, and only 1 person could be accused of social loafing
(missed two important classes and does as little as possible).
Tomorrow's
election affords the perfect opportunity for social loafing, and
unfortunately, many people take advantage of it. The group goal
is to elect qualified leaders of our choice. People tend to have
less accountability and less identifiability. Next year if our leaders
are doing a poor job, we can say, "I never voted for that jerk!"
or "Yes, I voted for that jerk, but so did a million other
people!" This allows us to diffuse our individual responsibility.
Or I could tell myself that my one little vote isn't going to make
any difference in the election, so why should I bother to vote at
all?
It
has been proven that under certain situations we are more likely
to loaf. Boy, it sure is easy to loaf when you're at work. One way
I noticed that my manager has tried to reduce loafing at work is
by goal setting. Since I work in retail - the more we sell, the
more we make! Commission is very important to all of us at work
-- and it seems most of us always try to sell as good as we can
-- so our reward is very nice at the end of the month. Not only
does this goal setting make a profit for the employees who show
the effort -- but it is also profitable for the company. I think
accountability and identifiability is very important. I want to
be noticed at work when I sell a three thousand dollar ring -- and
when I stay after hours to help clean up -- and I want the people
who choose to "loaf" to be noticed too -- and believe
me -- they are!
Helping
(Altruism) top 
Man punches shark - video
about a man who "punched a shark to save his dog's life"
[3/26/09]
Children
modeling parents - cute little video [added
12/12/07]
Ambiguity of Situation - I see examples all the time of
how the level of ambiguity of need for help in a situation has
changed over time in our society. For example, quite a few years
ago if the interior light of a car was on it usually meant the
person forgot to turn it off. If you saw that person leaving his
car with the light still on you might mention it to him. As the
technology advanced so that more and more cars had interior lights
that turned off by themselves, there was a period of time during
which that experience was an ambiguous one (at least for me).
Is this one of those cars? Eventually, it was no longer ambiguous.
Now, if I see someone close up a car and leave and the interior
light is still on, I am quite confident that will turn off on
its own. No help is needed. A similar pattern has occurred more
recently (at least for me!) with car headlights. A few years ago,
even if you knew that interior light was going off on its own,
if the headlights were left on you might mention it to the driver.
Now, some headlights turn off on their own shortly after the driver
leaves. So, now I'm back in the land of ambiguity! Eventually,
I imagine, when I see a driver walk away from his car, and it's
rolling backwards down the hill, I'll think, "Oh, it's one of
those new ones that park themselves."
Bystander
Effect - an interesting (and ethically questionable) MSNBC
video demonstration of the bystander effect -- a man and a young
girl roleplay his abducting her on the street. Will passerbys
stop to help? Watch what the hidden video captures. [added
7/5/06]
Bystander
Effect - When we talked about altruism and helpfulness in
class two past experiences crossed my mind. The first experience
was on my sister's birthday, December 22nd. Our family had a dinner
planned for this occasion. We were all to meet at a restaurant
at a particular time. The weather on her birthday was terrible.
It was very cold and icy. Also, there was quite a bit of snow
still on the ground from the previous week. Well, I got stuck
in my parking spot at my apartment. And, no one helped. I saw
several people look out their patio windows at me, but no one
helped. My tires were spinning and I know people must of heard
my car. I was absolutely frozen. Well, finally I managed to dig
around my tires and rock myself out of the rut. I was late for
the dinner and had a chill all night. I was very mad that people
saw me and did not help. I just couldn't believe they would watch
a girl struggle whom they had seen in the apartment hallways and
laundry room. However, after talking about the reasons some people
help and some don't in class, I understand a little bit more.
I believe the reason most people didn't help was just the ambiguity
of the situation and lack of empathy. These people were just unsure
about whether I really needed help or the consequence if they
did help. And, it was so cold perhaps it just was not worth the
effort. In addition, there was obviously diffusion of responsibility
as there were many observers, yet not one helped. Perhaps, the
observers thought someone would eventually help me and each passed
the buck to the other.
Bystander
Effect - This PBS site accompanying a Frontline show on the
10th anniversary of the Rwandan massacre details how many countries
stood by and did little to prevent the slaughter of 800,000 Rwandans.
Empathy
- "Doctors who express empathy get highest patient ratings."
[added 12/26/07]
Empathy
- Relating to my husband's broken leg experience (again!), I offered
some help to a woman last week at school. She was on two crutches
and looked wistfully at the coffee pots before class started.
I offered her my seat so she could put her bad leg on the table
and got her some coffee. After living with this situation for
so long, I know it's impossible to carry a cup of coffee while
on crutches. This is a perfect example relating to my notes on
"conditions affecting whether or not to help -- #6 empathy --
more likely to help similar others because easier to empathize/easier
to relate to them." (I know punctuation is incorrect, but here
I am quoting my incorrectly punctuated class notes!) This was
the only condition which warranted me to help: there were many
other people around; I was anonymous to her; I didn't feel guilty
about anything; and I didn't even think about her response.
Empathy
- The second experience was when I was on my way home which at
this time was to my parents' house. I saw a jogger on the side
of the road which looked injured as he was lying down and holding
his leg. It was dark out and I wanted to stop, but thought maybe
I should get my dad to come with me. So, I drove quickly home
and dashed into the house to tell my dad. My dad was very eager
to help just as I was because he was a jogger. You see, both of
my parents and myself are joggers (similarity was the key here).
Anyhow, my dad went with me to go see if we could help this injured
jogger. Well, he wobbled himself to a parking lot down the street
when my dad and I found him. He was not a jogger, but a drunk
with long hair and earrings and a beautiful orange jacket. I was
so glad my dad was with me! My dad and I brought the man home
and I apologized to my dad for mistaking him for a jogger. He
was very understanding. I believe both my dad and I could relate
to what I perceived as an injured jogger. My dad has limped home
himself several times. We definitely had empathy for this supposed
jogger. I believe our moods were good too. I know my dad and myself
well enough to know that if either one of us were in a bad mood,
we would not have bothered.
Fear
inhibits helping - Here's an interesting and disturbing first-person
story of a journalist (and others) observing a helpless victim
receiving a vicious beating and not intervening. This
link takes you to an interesting blog which connects this
event to some research on what is courage. [added
11/17/07]
Guilt
- I went through the Starbucks' drive thru over the weekend and
after I order the lady asked if I would alike to buy a pot of
coffee for the soldiers in Iraq. I was not ready for the question;
I was kind of frazzled from other things going on (drive thrus
wig me out, expecially when it is the building and a curb and
the car has to fit between the two....YIKES). Anyway, I said yes
because how do you say no. Guilt surely took over me. I would
have felt horrible if I said no, but why... who knows if the soldiers
will really get the pot of coffee. It was certainly somewhat of
a selfish act because I did not have to worry about feeling guilty
for the rest of the day. [added 4/16/08]
"The
guilty green" - Guilt and Helping - Describes
the guilt many environmentally-conscious people feel when their
behavior is not always consistent with their beliefs [added
12/26/07]
Refusal
of "help" - Londoners mostly passed up an offer
for a free 5 pound note in this little "experiment"
conducted by a price comparison website. [added
7/31/08]
Responsibility
- An example of someone not helping because they feel that the
event was internally caused and controllable was found in the
movie "Burning Bed." In it, Farrah Fawcett is being abused by
her husband and goes to her mother for help. Her mother's response
is, "You make a hard bed; you got to lie in it." Here the mother
clearly feels that since the daughter decided to marry the man
-- a controllable, internally caused decision -- she isn't as
deserving of help. It's her fault, she'll have to deal with it.
Social
Responsibility Norm - During the recent flooding in Gurnee,
the TV reporters interviewed many people who were sand-bagging,
asking them why they were helping out. Many responded in line
with the social responsibility norm. They didn't live in the area,
had nothing to gain or lose from stopping the flooding, but were
out there helping because it seemed the right thing to do. I think
that many were also motivated by what the book terms "perceived
reasons for the need." People are more likely to provide help
if they attribute the difficulty to external causes beyond the
person's control. Here the rain causing the river to rise and
flood would be an example of an uncontrollable event externally
caused.
Using
social norms - Hey, who put those pink flamingos on my lawn?
"The flamingos were placed there by someone other than the
home's resident to get the homeowner to donate money. In order
to have the flamingos removed, the recipient needed to make a
donation. The recipient is also encouraged to "flock"
a friend's lawn in order to get them to contribute as well."
[added
7/5/09]
Methods
top

Cialdini's cues - Like it has been mentioned quite a few times, I am a Resident Assistant on a first-year all female floor. As we were learning about Cialdini’s cues, I quickly realized how many I have used on my residents to get them to come to the programs that I develop and host. Cialdini’s cues are generally used to persuade people to do something, so in this case they are definitely something that I should acknowledge and perhaps utilize even more than I already do. Times that I have used these cues include when I told them that there would be a lot of people attending this program (comparison-other people are doing it so I should too) and that if they were in the first fifty girls to register (commitment-they must physically sign up and so will want to stick with it) then they would receive a free t-shirt (reciprocity-if they come for me, I will get them a t-shirt). Furthermore, the program included a ton of fun stuff but one of the selling points was that we were going to have a doctor there and the girls had the chance to ask anything that was on their minds (authority). [added 4/16/08]
Principle of social proof - "Actors paid to line up for iPhone launch" -- see, everyone wants this one! [added 9/20/08]
Mere
exposure effect [added
3/31/04]
The
yo-yo trap - an example of low-balling [added
3/30/04]
Propaganda
- Spin of the Day, a part of the PR Watch site, presents examples
of public relations, propaganda, and media spin. [added
3/23/04]
U.S.
Fire Administration's persuasive appeals
- "The U.S. Fire Administration's A Fire Safety Campaign for
Babies and Toddlers is a public awareness and education campaign
designed to draw attention to the increased risk of fire death for
young children, and to teach parents and caregivers how they can
avoid the tragedy." [added 11/20/03]
Source
Variables
Similar
sources - Interesting program in Chicago, IL in which teenagers
have been hired as "Junior Bicycling Ambassadors" to persuade
their peers to wear helmets and engage in other similar safety behaviors
[added 9/23/07]
Opinion
leaders - Study finds that opinion leaders among physician social
networks influence which drugs are prescribed. [added
7/8/07]
Attractiveness
- North Central College uses the "attractive" idea
to persuade people to attend the college. While going to class on
a couple of days, I remember seeing a photographer on campus taking
pictures of two or three attractive young students. I instantly
thought of the course catalogue. The young people on the cover will
help emphasize the stereotype of the student's physical appearance:
happy, intelligent, kind, sociable and successful.
Message
Variables

The
peripheral route - "In ads, banks try the warm, cozy approach."
[added
7/5/09]
 
Fear
appeal - Embedded in this story about using scare tactics to
discourage teens from texting and driving is such a video public
service announcement. [added 1/14/10]
Fear
appeal - Video courtesy of U.S. Republican Senators [added
7/5/09]
Fear appeal - I remember, especially, in high school, maybe once a year we would take a couple of days to talk about sex and how to have safe sex and the dangers of it. They would set up whole PowerPoint presentations and such. They would present a big section on STD's and AIDS with extremely graphic photos and stress how we do not have a cure and they are easy to spread. For a time everyone was so disgusted and feared that they would get one. Everyone was saying "Man, I'm not gonna even kiss anyone!" or "Before I ever do anyone, I will have my partner tested first!" The fear was heavily instilled in everyone at that point. But then kids started going to lunch and joking with their friends, went to another class, or worked on some homework, and I guarantee by the end of that day even some had forgotten or at least the initial fear had decreased significantly. [added 4/16/08]
Creating a good feeling - Remember way back in 1985 when Ford Aerostar tried to generate good feelings and an aura of technologically-advanced aerodynamics about its minivan by comparing it to the Space Shuttle? Well, unfortunately, shortly after that a Space Shuttle exploded and the campaign was pulled. Not quite the association they were after. First link is to a print ad for that campaign; here is a link is to an article mentioning the campaign was pulled; here is a tv commercial for that campaign. [added 4/11/08]
Exposure
Effect - As I was driving to work, I was singing along with
a Patsy Cline cassette that my husband had left in the cassette
player. I am reminded of how my taste in music has changed since
I was young. When Bruce and I started dating, WCFL and WLS were
THE rock stations. That was the only music I listened to.
When Bruce said he liked country music -- Eddy Arnold, The Statler
Brothers, etc., I knew we were from two different worlds. I had
an open mind. If that's what he liked, it was his problem. After
we married, I bought my contemporary pop music, he bought country
music. We both played our music we liked. In the car we took turns
with selections. After a few years, I developed a liking for the
smooth male country singers, while still disliking the twangy country
music and any female country singer's music. As you'd expect,
I developed a taste for the twangy stuff too. Today, I'm bellowing
along with Patsy Cline. It is obvious the exposure effect brought
me over to country music gradually. No one forced me to listen to
it nor even tried to make me like it. However, the occasional music
being heard over the years influenced my attitude toward music so
that today "country" music is my favorite with "easy-listening"
a close second.
Two-sided
Appeals - My nine-year-old daughter "mailed" me a
letter yesterday. As a homework assignment, each child had to write
a letter to their parents. The purpose of the letter was to persuade
their parents to allow the child to buy the item that he was requesting.
Their teacher had covered the two-sided argument in class. My daughter's
letter requested a pet. In it she listed one by one all the counter
arguments that I have expressed over the months. After each of my
counter arguments, she presented her logical argument to negate
my side. Needless to say that I'm impressed. She did an excellent
job. Now I'm on the spot. It's either produce the pet or produce
new counter arguments!
Cults - "Scientologists descend on Minneapolis collapse site."
[added 9/23/07]
"Father
Cares: The Last of Jonestown" - "On November 18, 1978,
913 men, women, and children --followers of cult leader Jim Jones
-- died during a mass suicide and murder in Jonestown, Guyana. In
the months preceding the tragedy, Jim Jones and his People’s
Temple followers recorded their thoughts, their problems and their
aspirations. The hundreds of hours of audiotape form the basis of
the NPR documentary Father Cares: The Last of Jonestown." (From
NPR.org) You can hear
the entire 90-minute audiotape at NPR Online. Contributed by
Jim Bell. [added 4/28/02]
Japanese
Cults
- brief article on the rise of Japanese cults
Resistance
to change
Automaticity
Stigma
Stigma from ignorance - A survey found that nearly half of the 12-18 year olds could not name a single mental disorder. [added 3/25/09]
Symbolic Threat
Symbolic
threat - Utah state senator Chris Buttars said of "the
radical gay movement" that "they're probably the greatest
threat to America going down I know of." [3/29/09]
Realistic Threat
Immigrants
- Video courtesy of U.S. Republican Senators [added
7/5/09]
Racial

Overt
racism - County judge displays a racially offensive poster.
Read the story and see the poster here. [added 1/13/10]

Overt
racism - Perhaps the most infamous case over the summer here
in the U.S. was of these Black kids turned away at a private swim
club. [added 1/13/10]
Racism
through humor - This was sent via email by a staff member of
a state politician. [added
7/5/09]
Overt
and subtle racism - This blog entry contains lots of examples
of subtle and not-so-subtle expressions of racism towards Obama.
[3/26/09]
Categorization
and association - "Amazon lists Obama Halloween mask as
a 'terrorist costume'" [3/26/09]

Institutional
racism - Possible systemic discrimination in the teaching profession
[1/15/10]

Institutional
support - "This story reports on an extraordinary 2004
article by a Harvard lecturer and former Chief of Neuropsychiatry
at Guantanamo Bay, which made the shocking claim that "hard-core
zealots" had "brains that are structurally and functionally
different from us." Furthermore, the article stated, 100,000
"zealots" within the Muslim body politic would have to
be eliminated, the way "malignant [cancer] cells" are
removed from a healthy body." [added 1/14/10]
Justifying
inequalities - "Right-wing hate group blames immigrants
for increasing greenhouse emissions" [added
9/20/08]
In our language - For "normal to darker skin" says this body lotion -- and "normal" is ....? [added 9/20/08]
Use of code words for racial prejudice - a very disturbing column [added 6/3/08]
Racial disparities in emergency room pain relief - [added 4/4/08]
Stereotyping - Robert Novak says that Barack Obama is not a "stereotype African-American." So, who is, Bob? [added 4/4/08]
Institutional
racism - Blog about English-only legislation [added
12/26/07]
Institutional
racism - "Black Americans are 10 times more likely to be
imprisoned for illegal drug offenses than whites, even though both
groups use and sell drugs at the same rate, according to a study
released on Tuesday." [added 12/26/07
Anti-semitism
- story and recollections of Holocaust survivor Rena Finder, including
a brief video [added 12/23/07]
Anti-semitism
- story and recollections of Holocaust survivor Nechama Tec, including
a brief video [added 12/23/07]
Divide
and conquer - An interesting blog commenting on a recent decision
in which "Cherokee nation members voted overwhelmingly in March
to purge some 2,800 blacks of tribal membership." The bloggers discuss
it as an example of minority groups competing against one another
to the benefit of the dominant group. [added 11/29/07]
Realistic
and symbolic threat - good example of how some view illegal
immigrants as both a threat to resources (realistic threat) and
to core values and beliefs (symbolic threat) [added
7/19/07]
Irrational
fear - Watch TV commentator Lou Dobbs being challenged on his
false claim that the invasion of illegal immigrants is linked to
an explosion in leprosy. [added 7/19/07]
Here is a humorous video
on this from The Daily Show. [added 7/19/07]
Language/institutional
support - "The City Council on Wednesday approved a resolution
urging New Yorkers tostop using the n-word, joining a nationwide
movement seeking to reject the notion that the racial slur can be
redefined and reclaimed." [added 7/8/07]
Racial
prejudice in the U.S. Congress - an editorial about the comments
made recently by a U.S. congressman about the first Muslim-American
member of Congress [added 7/6/07]
The
power of the symbols - Read a commentary about a town in Nevada
that "makes it illegal to fly a foreign (read: Mexican) flag."
[12/27/06]
Your
name matters - Press release of an interesting study in which
"the study’s authors sent more than 1,100 identically
worded e-mail inquiries to Los Angeles-area landlords asking about
vacant apartments advertised online. The inquiries were signed randomly,
with an equal number signed Patrick McDougall, Tyrell Jackson or
Said Al-Rahman. The fictional McDougall received positive or encouraging
replies from 89 percent of the landlords, while Al-Rahman was encouraged
by 66 percent of the landlords. Only 56 percent, however, responded
positively to Jackson." [added 7/5/06]
Scottsboro
"boys" - a brief description of the famous case of
the Scottsboro "boys" in 1931, and a link to the PBS show
on the subject [added 3/23/04]
Racial
Profiling

Racial
profiling - Indian actor in U.S. to promote film on racial profiling
of Muslims is racially profiled at airport. [added
1/13/10]
Racial
profiling/stereotyping - Documents from the Maryland State Police
include statements such as "Hispanics generally do not hold their
alcohol well. They tend to drink too much and this leads to fights."
[added 12/12/07]
Racial
profiling - "An architect of Iraqi descent has said he
was forced to remove a T-shirt that bore the words 'We will not
be silent' before boarding a flight at New York." [added
12/27/06]
Religious
Before
I married and assumed a Jewish name, I did not realize that the
prejudice would be so strong. We are resented almost everywhere
we go. It began with my friends. Shortly after we were married,
they began to fall away. Even my children from my previous marriage
feel uncomfortable around my husband, just simply because he's Jewish.
My former in-laws act as if I died. They never ask the children
about me and quickly change the subject if one of them mentions
my name. Then there's the clerks in stores when they see my name
(obviously Jewish) on my credit cards. We're all supposed to be
rich, spoiled princesses. Our husbands got rich through unscrupulous
business practices. Sometimes they can be very surly. The churches
are not much better. They see us as Christ killers and the word
"Jew" definitely bears a negative connotation. It's either
hurled from the pulpit or whispered in private. I say "we"
rather loosely because I'm a Christian and attend church regularly.
I'm also a member of a synagogue, that I attend infrequently with
my husband. I've heard a lot of snide remarks and I've learned a
lot about how these people cope. They're not perfect, but I don't
know anyone who is. There's a lot of truth in that old saying about
walking in someone's shoes before you judge them. I've been doing
it for several years now and I have quite a different perspective.
Unfortunately, as long as stereotypes are perpetuated from generation
to generation, few people will ever view life through a Jew's eyes
and the prejudice will continue.
Gender/Orientation-based

 Social inequalities - "Eight months after being raped, a 16-year-old at Khargor of Kasba upazila in Brahmanbaria had to receive 101 lashes as 'punishment.'" [added 2/6/10]
Negative
stereotype (homosexuality in the military) - A Tom the Dancing
Bug cartoon [added 12/26/07]
New
gay stereotype - another Tom the Dancing Bug cartoon
[added 12/26/07]
"Declared a woman, Bahraini
man battles Arab norms" [added 12/12/07]
Use
of offensive language - Blogger makes the argument that the
term "homosexual" is degrading and offensive. [added
11/17/07]
Gender
bias in the workplace - A fascinating letter apparently from
Walt Disney Productions in 1938 rejecting a female applicant for
a "young man's" job [added 7/19/07]
Language:
"That's so gay" - "After Rice got a warning and
a notation in her file, her parents sued, claiming officials at
Santa Rosa's Maria Carrillo High violated their daughter's 1st Amendment
rights when they disciplined her for uttering a phrase that 'enjoys
widespread currency in youth culture,' according to court documents."
[added 7/8/07]
Homophobia
- You can listen to ex-NBA basketball player Tim Hardaway's statement
about how uncomfortable he would have been to have a gay teammate,
and how he hates gays. It is about two minutes into this on-air
discussion with ex-professional basketball player John Amaechi about
his new book in which he reveals that he is gay. Here
is an article about Hardaway's comments. [added 7/7/07]
Homophobia
- Did you see the Snickers ad during the 2007 Super Bowl? Did you
think it was homophobic? Read about the controversy here. [added
7/7/07]
Gays
flee Iraq
- "Evidence shows increase in number of executions as homosexuals
plead for asylum in Britain." [added 12/22/06]
Homosexuality
in Iraq - story of a 14-year old boy who was apparently killed
by Iraqi police for being a homosexual [added 7/5/06]
Ingroup
Bias

Ingroup/outgroup - What did Georgia Senator Saxby Chambliss mean when he said "There has always been a rush to the polls by African-Americans early. It has also got our side energized, they see what is happening." [added 3/29/09]
Ingroup bias - When I was in Grammar School, it was the biggest deal to be part of the popular group; that’s all I ever wanted. Finally, after years of trying I made it in this distinctive group. This is the perfect example for the Ingroup/Outgroup. In order to be in our group, which by the way we called ourselves the “perfect 10” because there were ten of us, you had to be and act a certain way. Your hair had to be done a certain way, it had to be a certain color, and on various days we all planned to wear matching items. One particular day I remember was a Friday, we called it “crazy pants day.” We all had to wear tight animal print pants and a black top. Everyone wanted to be a part of this group. If you weren’t in it, we were making fun of you, whether it was how you looked, who you hung out with, or just for who you were. We were awful little girls. I remember one day, the day we wore the crazy pants, a few teachers overheard what we were planning and planned to wear matching outfits that same Friday. It’s quite odd looking back and realizing just how big of an impact we had even on adults. By no means am I saying this was a good thing. There are many days where I wish I could take it all back. Why do we have to have these groups, that make others just feel terrible? What was it that gave this group I was in all the power? Even though I was a very mean little girl, I believe if I hadn’t have had experiences like this I wouldn’t be who I am today. Finally I left the “Perfect 10” because I couldn’t take making fun of others for no apparent reason, and now I don’t really judge anybody without getting to know them. [added 4/16/08]
Ingroup
bias - An excellent example (image) from Carmen Lebherz of Switzerland:
"I attach a picture of the German tabloid "BILD"
with the headline "We Are Pope" that amused our team (some
are German, some Swiss) quite a bit after Ratzinger became Benedict
XVI. It's a pun on statements such as "we are soccer world
champion", "we" standing for the whole nation. We
thought it a perfect example of ingroup behavior, maybe even Cialdini's
Basking in Reflected Glory (there's a twist: the Germans didn't
like Ratzinger at all before he become pope)."
[added
7/5/06]
Unequal status and socialization - Winnifred Louis passed along
this example from Australia: "How hostility to asylum seekers (refugee
claimaints) is formed - the context is that Australia has implemented
harsh strategies of pre-emptive detention, a policy seen by some
as inhumane and violating Australia's human rights obligations,
yet supported by most Australians initially because of negative
stereotypes about 'queue jumpers' and economic migrants masquerading
as refugees. Most students have never met a refugee yet have strong
views on the subject - so it's a good example of how people learn
attitudes at second hand - from whom, one can ask?" [added
7/5/06]
A faculty member
passed along this example experienced at a recent social psychology
conference: "But what I wanted to share and receive comment
on pertains to something I heard at the airport Sunday morning.
Two graduate students were complaining that the Sat. night Jam Session
was poorly attended and speculated it was because the "big
names" were at a private party for the "Ivy Leaguers."
One of the students had a friend who attended this party, and apparently
it is quite formal, with some men in tuxes and women in formal dresses.
What interested me the most was that this party was apparently "hush
hush," with the location only announced at the last minute
so that no one from an "inferior" school could "crash"
it. Which leads to my actual question, is there a social hierarchy
among social psychologists? Is there an "ingroup" that
serves/works to maintain the elite and protect the status quo? What
do others think? Any personal experiences, in general, at this party,
etc." Any comments? [added 7/5/06]
The
best example of Ingroup Bias deals with something that took place
years ago. In fifth grade, a few girlfriends and I established The
Bra Club. This club was exclusive to those girls who had already
received their first bra. We planned all sorts of recess activities
for our members. It was amazing (looking back) how quickly we all
identified with the group. The boundaries setup extremely fast.
You were in or out no -- in between. We in the bra club began to
see those without a bra as something less than us. We also attributed
non-related things, like saying something stupid to not having a
bra. This illusion of causation became quite a habit. "Look
she tripped. Oh, that's cause she doesn't have a bra." Stereotypes
were also set up within the group. We associated the non-bras to
things such as unintelligent, strange, clumsy, etc. At that time,
the bra club also fell victim to false consensus. We thought that
everybody thought that having a bra was the thing that made the
world spin! Needless to say, my chapter of the bra club is now defunct.
I'm sure somewhere the bra club exists and they are victimizing
that poor non-bra, outgroup as we did!
I went
to an afternoon meeting with dinner after. When we arrived, name
tags were given out. Some people had green dots by their names,
but some had red dots. No one could really figure out why one had
any particular color over the other. When we finally sat down to
dinner it became clear that the dot signified your meal choice (pre-selected).
It was interesting how the 10 tables of people (12 per table) had
literally grouped themselves by color code. For instance our table
had only one green tag meaning that person had ordered prime rib
rather than orange roughy. Before all were served and knew the color
reasons, one person at our table even joked to Larry calling him
our "token green," so obviously we somehow gave ourselves
some identity via the codes. It was also interesting that as dinner
went on most of us finally had to admit that we were just conforming
to the perceived norm of "healthy eating" with the fish
and Larry's prime rib really did look much better to us. We had
not chosen what we wanted but what we thought we should want
to eat at a company function.
The
other ingroup I belong to is a group of secretaries. There are only
four of us on the third floor so we are pretty close, at least in
our opinions about the managers. There are 25 of them. If the coffee
fund or candy fund turns up short of cash, it's because one of those
cheap managers didn't contribute their fair share. They are all
insensitive jerks! We, on the other land, are the long-suffering
secretaries!

Discrimination
 Dehumanizing groups - South Carolina Lt. Governor compares parents of children on free or reduced lunches to stray animals. Here is a link to a Daily Show video in which Jon Stewart takes him to task. [added 2/6/10]
Dehumanization
[added 7/15/07]
Unequal
treatment - "Police ignore serial killings in Delhi slum, exposing
unequal justice for India's poor" [added 7/6/07]
Just-world
Phenomenon
Just
world phenomenon - Radio show host Bill Cunningham said "You
know, people are poor in America, Steve, not because they lack money;
they're poor because they lack values, morals, and ethics. And if
government can't teach and instill that, we're wasting our time
simply giving poor people money." Earlier in the show, Cunningham
had stated that "unlike many countries in the world, Steve,
we have fat poor people. We don't have skinny poor people. Ours
are fat and flatulent." [3/26/09]
Blame
the victim? - "Why didn't the men defend themselves against
the Virginia Tech shooter?", this observer asks. [added
7/19/07]
The
just-world phenomenon - A study from Compassion International
found that "thirty-nine percent of the people polled agreed strongly
or somewhat with the statement: 'You have more sympathy for people
who have cancer than you do for people who have HIV or AIDS because
you feel most of those with HIV/AIDS got the disease as a result
of their decisions or lifestyles.'" [added 12/29/06]
Assimilation
Assimilationist
view - Change your name so it sounds more like ours.
Here
is another example of the belief that immigrants should change their
name to fit into society. [added 7/5/09]
Pressure for minorities to assimilate
- "Representative Betty Brown of Texas made waves yesterday
by requesting that Asian voters 'adopt a name we could deal with'
when voting and filling out identification forms." [added
7/4/09]
Reducing
Prejudice
The
book touched on reducing racial prejudice through social contact.
This brought me back to my high school days. In 1965, the Catholic
schools made a stab at integration in St. Louis where I lived. The
all-black high school on the north side of town was changed from
co-ed to all boys. The all-white high school on the south side was
changed from co-ed to all girls. The plan was to bus all the black
girls south and all the white boys north. (This was in line with
the stereotype that boys could handle themselves better in a rough
neighborhood than girls. Evidently many white mothers did not share
this stereotype and simply removed their sons from the Catholic
school system and put them into the public school close by.)
Many
attempts were made by the nuns at my now all-girl school to get
the black girls and white girls to intermix. The girls were paired
off by opposite race as "co-sisters." On retreats girls
of opposite race were bunked together. However,
none of this forced social contact really worked. The girls still
separated by race for lunches, social events, etc. The ingroup/outgroup
bias was clearly distinctive here.
Psychology
in the Courtroom
What
happens if the mayor is your jury foreman? - interesting
case of former New York Mayor Guiliani serving as foreman of
a jury [added
6/3/08]
Majority
influence - Story of a woman who was a "holdout juror"
until she finally went along with the majority. She felt so
guilty about it that she paid the fine of the convicted person.
[added 12/26/07]
Movie:
"12 Angry Men" - Captures many of the forces at work in jury
decision-making. Contributed by Jim Bell. [added
4/28/02]
Social
Beliefs and Judgments top
Attributions
Heider's attribution animations - Fritz Heider and Mary-Ann Simmel
created an animation as part of a study (1944) on observers' attributions.
Here
is an animation similar to what they created. Here
is another version of the animation. Here
is some explanation and history of these animations. [added
12/12/07]
Michotte
demonstrations of causal attribution [added
3/31/04]
Kelley's
Theory of Attributions - One of my fellow managers came to
me today with a complaint about the performance of one of my subordinates.
They had been in a meeting together where Tony (my subordinate)
had acted very surly and obstinate about a new process we were
trying to implement. John (my peer) made the comment to me that
"Tony sure is an uncooperative person. You need to straighten
out his attitude." I asked John if Tony was the only one to act
in that manner. John replied that most others in the meeting were
upset but Tony just happened to be the worst. My next thought
was that Tony is usually pretty easy going and has never been
upset when we've implemented a new procedure. I asked John whether
he'd ever seen Tony get upset at any other meetings and John replied
that he hadn't. By using Kelley's model and considering consensus,
consistency, and distinctiveness, we concluded that Tony was acting
in an uncharacteristic manner and must be upset about the new
procedures (an external cause). The saleswoman got really excited
the other night when Kevin (19 months old) waved bye-bye and smiled
at her. She probably thought that Kevin really liked her and that
his behavior was highly distinctive. I know that he is consistent
in waving and smiling, and this was not reserved especially for
her. I doubt that all babies wave and smile at everyone,
so that would not be a consensus.
Katrina
residents and the fundamental attribution error - summary
of research comparing the very different perceptions of observers
versus residents of why the residents stayed or evacuated from
Hurricane Katrina [added
7/5/09]
Fundamental Attribution Error - I let my students know
that I regularly exhibit the errors and biases we discuss in class,
and none is easier than the FAE. So, I'm in a fast food restaurant
when I decide I need to use the bathroom. The door to the single-user
bathroom is closed. Is anybody in there? I try the doorknob to
find out. It is unlocked, so I proceed to enter. A man, with his
back to me, fortunately, is at the urinal. I exit and close the
door. Enter the FAE. Why wouldn't he lock the door? What kind
of guy is he? I am not just led to negative attributions; I also
consider that he is comfortable enough with himself that he is
not embarrassed.
You probably know where this is going. As I take my turn in the
bathroom I notice that the lock is broken on the door. And as
I continue to use the bathroom, another person opens the door
only to find it occupied. I wonder what he was thinking? And why
didn't I or the previous occupant tell the next person that the
lock was broken? [added 9/23/07]
Fundamental
Attribution Error - Today, I was stopped at a red light. At
one point, I edged my car forward slightly. Immediately after
I did this, the man next to me (in his very sporty, turbo, fancy
car of some sort) edged forward also. I, at once, thought to myself,
"What a jerk, he just doesn't want me to get ahead of him when
the light turns green." At this point, I realized that I wasn't
taking this man's perspective and that I was making a fundamental
attribution error. Perhaps my movement forward made him think
the light was green, or perhaps he was just tired of having his
foot on the brake like I was.
Unfortunately,
our new apartment is not completely sound-proof. My husband and
I can easily hear the person above us. We have never met the person
but we already have preconceived ideas about who she is,
what she does, and what her attitudes are. Last
night, she came home very late and right away Bruce starts going
on about what a tramp she must be for staying out so late. He
constantly makes fundamental attribution errors about this person
above us. Since we have never met her, we cannot possibly take
her actual perspective of things. However, we could give her the
benefit of the doubt. Who knows, maybe her car broke down or she
was on vacation and her plane came in late. Although we don't
know her and we probably shouldn't think things about her without
even meeting her, it's fun to make up ideas about who the person
upstairs really is.
Fundamental Attribution Error - I tell my students of how
I used to drive into a gas station and get upset at another driver
whose car was sitting at the second pump in an aisle while there
was no car at the first pump. "What an idiot. Why didn't he/she
just pull up to the first pump?" Of course, it usually hit me
that perhaps there had been a car at the first pump when this
driver pulled in. I no longer jump to the conclusion that the
driver is an idiot, so I also use this as an example of how it
is possible to control this error. We discuss how difficult that
is.
Self-serving
Bias

Jantelagen - Eric Hansen, from Sweden, passed along this example:
"The Swedes have a phenomenon (or in this case sort of a norm)
they call Jantelagen (pronounced Yanta lagen). I think it comes
originally from Denmark. I myself am a US citizen who moved to
Sweden in 1997, so I do not have Swedish culture as my own, which
is probably both an advantage and a disadvantage. I probably notice
things my colleagues don't, but don't have the background to understand
them as fully they would once I recognize them. Anyway, this Jantelagen,
which I believe means Jante's law can be interpreted as a strong
norm against extolling one's virtues and achievements.
One
of my students once sent me the following "satirical" 10 commandments
related to Jantelagen: taken from a source I could probably find.
I believe it is a book called En flykting kryssar sitt spor (1933)
by Aksel Sandmose.
Below
is a direct translation of what they mean, in some cases with
my interpretation in parentheses.
Jantelagen (10 satiriska budord) - Jantelagen 10 satirical commandments
1. Du skall icke tro att du är något. -- You (thou) shall not
believe that you are something. (You should not believe you are
something special)
2.
Du skall icke tro, att du är lika god som vi. -- You shall not
believe that you're as good as we are.
3.
Du shall icke tro, att du är klokare än vi. -- You shall not believe
you are wiser than we are.
4.
Du skall icke tro, att du är bättre än vi. -- You shall not believe
that you're better than we are.
5.
Du skall icke tro, att du vet mer än vi. -- You shall not believe
that you know more than we do.
6.
Du skall icke tro, att du är förmer än vi. -- You shall not believe
that you are superior to us.
7.
Du skall icke tro, att du duger något till. -- You shall not believe
that you're good enough for anything.
8.
Du skall icke skratta åt oss. -- You shall not laugh at us.
9.
Du skall icke tro, att någon bryr sig om dig. -- You shall not
think anyone cares about you. (an interesting aside, there was
recently a giant hit song with the chorus nobody cares where you
bought your sweater, I know it doesn't translate so well, but
the point they were trying to make in the song was that you're
not as important as you think).
10.
Du skall icke tro, att du kan lära oss något. -- You shall not
believe you can teach us anything.
Based
on this "law" I am currently running a study in collaboration
with a colleague in the States which makes a cross-cultural comparison
of the self-serving bias. The idea is that Swedes are less likely
to extol their virtues than Americans, unless permitted to do
so anonymously. I view it as a type of false modesty, meaning
I think Swedes privately think they are better than other people,
but are loathe to talk about it publicly. I have some preliminary
data that show significant differences in estimates of oneself
compared to estimates of the "average other" in Swedes when ratings
are made anonymously. In a follow up (being run now) I am investigating
what happens when ratings are made publicly." [added
7/5/06]
We
had a golf meet yesterday. I played terribly. It was my worst
round in like three or four years. Naturally, I was a CLASSIC
case study of self-serving bias. I came up with every excuse in
the book to explain why I played so poorly. It was raining; it
was the first time I ever played that course; I had a couple of
bad holes; the list goes on and on. I attributed my failure on
a hundred external factors, but none on me. I couldn't understand
why I played so poorly, so there must have been some causes. I
never play that bad, so I tried to find reasons. Well, there's
always tomorrow ... My
first experience with writing options in the securities market
was a great success. Not only was it profitable, but I managed
to sell and buy at the precise high and low points thereby confirming
my belief that I was exceptionally good at this. I was soon projecting
how my profits would grow over the next few years. The
results that followed were not as impressive. A mix of smaller
wins and losses did not change my beliefs. There were always explanations
that could take me off the hook and place the blame on
some external circumstances that which were temporary and unusual.
Essentially the small losses were written off as flukes, and the
small wins were seen as a direct result of my skill; they would
have been even larger had so many things not turned against me.
The self serving bias (wanting to see myself as a skilled trader)
and the illusion of control (believing all the wins were a result
of my good judgement) were at work here. It was not until a substantial
one time loss occurred that I began to objectively evaluate my
performance. The dissonance between my beliefs and what was occurring
became too great to rationalize away.
Impression
Formation
Halo
effect - This blog entry describes an interesting study in
which participants that were shown a meal consisting of a salad
and a drink guessed that there were fewer calories in the meal
than participants who were shown a meal consisting of the same
salad and drink but also including some crackers labeled "trans
fat free." [added
3/29/09]
Context
effect - a description of a study in which participants viewed
a neutral facial expression as more positive or more negative
depending upon the stimulus that preceded it [added
7/8/07]
Thin
slice judgments - This article reviews efforts by principals
to apply the "blink" method in assessing teachers' performance.
[12/27/06]
Primacy
Effect - I had an interesting experience with a fellow supervisor
yesterday. An employee had recently promoted out of my department
into his and it was about time for him to give her a 30-day review.
I asked him how she was doing. He said not too well but that he
really hadn't expected much from her. This surprised me because
she had been a very good worker for me. I asked him why. He said
that judging from the size of her personnel file I had passed
along to him he was sure he was going to have problems with her
performance. I asked if he had read the file. He said no, he hadn't
wanted to bias his opinion of her before his first review. I guess
the Rosenthal effect is at work here because he had in fact made
his "biased" judgment based on file size. If he had taken the
time to read through the file he would have seen that it was full
of extra training documentation and notes of commendation on work
performance. This had been an employee who for me had shown much
initiative and continually came up with problem solutions.


Vividness
Effect/Availability Heuristic - This Glenn Greenwald column
provides a good example of how a few vivid examples of "home
grown terrorism" in the media can be turned into a growing
trend. [added 1/15/10]
Vividness
Effect/Availability Heuristic - "Baseball is a game of
inches." That statement is frequently heard in baseball (and
similar statements are often made in other sports). It only seems
that way though because we most vividly remember the close calls
and close plays. Usually the ball goes several feet or yards foul
or over the fence or the runner is safe by several feet. It doesn't
sound as good though to say "Baseball is a game of feet." [added
7/21/03]
Vividness
Effect/Availability Heuristic - a
3-minute, 30-second clip from The Daily Show on Comedy Central
spoofing the Summer of the Shark, how the media overplays the
frequency of certain events [added 10/3/02]
Vividness
Effect/Availability Heuristic - Had a good guest speaker in
this week to talk about quality and customer service. His very
first point in describing how to provide memorable service was
to provide the customer with a "vivid" example so they always
remember and associate your company with that. For instance, I
was recently out of town, stopped in a store for a bottle of aspirin;
went to the check out counter and found the price was not tagged
on the item. The clerk turned to the manager walking by and asked
for the price. The manager turned back to me and said, "Please
accept this at no charge. This is an administrative management
problem and not yours. We should have had it marked and I don't
want to hold you up any longer. Sorry for the inconvenience, please
come back." Was I stunned! But, as a customer I will always remember
my positive experience and that vivid example will override most
negatives which might occur.
Vividness Effect/Availability Heuristic - I saw the movie
"Witness" last night in which Harrison Ford plays a Philadelphia
cop who lives among the Amish for a short period. A strong outgroup
bias was evident among the Amish. Some of them didn't accept him
because he was an "Englishman." Most likely, they had encountered
some other non-Amish people who behaved in a manner that wasn't
acceptable to them, and they had these same feelings toward Harrison
Ford initially. They had these same feelings about the woman who
brought Harrison Ford to live in their community, and there was
a lot of gossip about, and hostility toward, the two of them.
After the community got to know Harrison Ford as a man rather
than an "Englishman," they accepted him. One day Ford went to
town with a group of Amish people. He was dressed like the rest
of them. The people in town were accustomed to their pacifist
ways, so they were quite surprised when Ford got into a fight
with some bullies and won. The Amish excused him as being a cousin
from Ohio. From then on, I'm sure the Ohio Amish had a bad name
in Pennsylvania. This vividness effect would be used to make judgments
about the Ohio Amish. Ford was hiding out from the Philadelphia
police and didn't want his picture taken. So when a tourist woman
insisted on taking his picture, Ford replied, "You take my picture
and I'll rip out your brassiere and strangle you with it!" Obviously,
the woman didn't take his picture. This unusual behavior (vividness
effect) would probably cause the woman to have negative feelings
about all Amish people. Ford was not really an Amish,but the woman's
perception of reality was that he was. For her, Amish people are
probably stereotyped as nasty.
Schemas
and Stereotypes top
It's so easy
to label/stereotype (preschoolers) - Amusing article from
The Onion in which little Timmy Johnson complains that
"the 'handful' classification is problematic at best, a gross
exaggeration at worst." [added 7/5/09]
Stereotyping
by blood type in Japan - I wasn't aware how important blood
type is in Japan and how certain traits are associated with each
type. This article also addresses stereotypes around birth order.
[3/29/09]
Stereotypes
- Obama's growing watermelons on the White House lawn -- hey,
he didn't know about the racial stereotype! [3/29/09]
Stereotyping
- Robert Novak says that Barack Obama is not a "stereotype
African-American." So, who is, Bob? [added
4/4/08]
Ethnic
- Native Americans - Seinfeld Episode: Jerry attempts to suppress
stereotypes about Native Americans, but he finds himself using
words like "reservation." Contributed by Steve Fein.
[added 4/28/02]
Names
- I hate the name Marvin. I've always hated the name. It doesn't
sound masculine. It sounds like his mother must have hated him.
When I hear it, my schema says "spoiled brat." In my mind, there
are no good cognitions associated with the name. Since I never
knew a Marvin when I was growing up, I don't know why I have such
strong feelings about the name. If anyone would have told me that
someday I would be married to a Marvin, I would have told them
they were off their rocker. But that's exactly what happened.
However, I still dislike the name so much, that sometimes my mind
refuses to let my mouth say it. I can't tell you how many times
I've slipped and called him Norman. I have never dated a Norman,
so I don't know why my mind insists on substituting that name,
but it does. As you can imagine, my husband fails to see any humor
in this. At any rate, my husband is a very kind and generous man.
He is not at all like the schema that I continue to associate
with his name. In order to maintain a feeling of consistency,
and to relieve dissonance regarding the conflict between my attitude
and actions, I've convinced myself that my husband is an exception
to the rule.
Names
- Talk about preconceived notions -- the other night I met one
of my friends for a drink that I hadn't seen in a long time so
we had to do a lot of catching up. Well, it turns out that my
friend is dating a man named Gus. Gus is supposed to be very nice
and distinguished looking. The whole time my friend was telling
me how great he was all I could do is smile. She finally asked
me what was wrong. I replied nothing but all I could think of
was that Gus was a donkey (jackass). Now I had never met this
man but I associated the name with the only Gus I have encountered.
Gus was a donkey on a Walt Disney movie who kicked field goals.
Since this was the only Gus I knew I was having extreme difficulty
with the word "distinguished." It did not fit into my implicit
personably tract. If she had said "unique," maybe even "winning,"
there might have been a connection of sorts.
Professions
- When the news flash came on television describing Peter Fonda's
stealing of a limousine in Chicago and being subsequently let
go, my mind seized upon my "actor/actress schema!" I remarked
to my husband: "How typical, only an actor could try something
so arrogant and get away with it." I was referring to the schema
with which I associate actors and actresses: snobbish, self-serving
people who consider themselves to be above the law, above other
people and exceptions to almost any rule. My schema also considers
actors and actresses to have "overly-large egos" and lots of plastic
surgery.
Professions
- We went sightseeing in Vancouver using their transit system
to get around. I was thoroughly impressed with Vancouver and even
more so with their transit system and the people. The bus, train,
and seabus are part of the same network. For a three dollar (Can.
$) day pass, you can go anywhere, anytime by one of the three
systems. The amazing thing for me was the bus drivers. They did
not fit the schema of a bus driver. They had neat appearances,
were friendly, and even thanked you when you left the bus. It
was a sharp contrast to the image of the gun-carrying Chicago
CTA driver. The extreme contrast to my negative image of drivers
probably made them appear more friendly and helpful than they
actually were. Had I not been from the Chicago area, I wonder
if I'd have been so impressed.
Gender
- One example which I have used in my journal entry earlier this
term is my relationships with my female boss. Although I like
to consider myself a non-prejudicial individual I find myself
looking at gender stereotypes when I consider her management techniques.
I have found her to be very moody and unpredictable. Because neither
of my former supervisors at this corporation (who happened to
be male) did not show any evidence of "mood management" I have
drawn a conclusion that it is because of her gender. This is unfair
and an antiquated view to hold but to be honest I have yet been
able to shake this stereotypical view of her.
Gender
- I witnessed and participated in two situations where gender-role
stereotypes were brought out. My son plays on a traveling soccer
team. It is a team for his age group and they play against teams
from other towns around northern Illinois. We have traveled from
Orland Park to the southeast to Rockford to the west. The kids
on these traveling teams are supposed to be the best players of
their age from the areas they live in. Last week the team my son
played against had a female player. She happened to be the other
team's best defensive player. It was interesting hearing the parents
of the players on my son's team yell at their sons for not being
able to get past that girl. They made statements like "She's only
a girl, you must be able to beat her." What was most interesting
was that most of the comments were made by mothers -- not fathers.
Religion
- Before I married and assumed a Jewish name, I did not realize
that the prejudice would be so strong. We are resented almost
everywhere we go. It began with my friends. Shortly after we were
married, they began to fall away. Even my children from my previous
marriage feel uncomfortable around my husband, just simply because
he's Jewish. My former in-laws act as if I died. They never ask
the children about me and quickly change the subject if one of
them mentions my name. Then
there's the clerks in stores when they see my name (obviously
Jewish) on my credit cards. We're all supposed to be rich, spoiled
princesses. Our husbands got rich through unscrupulous business
practices. Sometimes they can be very surly. The churches are
not much better. They see us as Christ killers and the word "Jew"
definitely bears a negative connotation. It's either hurled from
the pulpit or whispered in private. I
say "we" rather loosely because I'm a Christian and attend church
regularly. I'm also a member of a synagogue, that I attend infrequently
with my husband. I've heard a lot of snide remarks and I've learned
a lot about how these people cope. They're not perfect, but I
don't know anyone who is. There's a lot of truth in that old saying
about walking in someone's shoes before you judge them. I've been
doing it for several years now and I have quite a different perspective.
Unfortunately, as long as stereotypes are perpetuated from generation
to generation, few people will ever view life through a Jew's
eyes and the prejudice will continue.
Sexual Orientation - Seinfeld Episode: An NYU reporter
mistakenly comes to believe that Jerry and George are gay. Among
other things, it illustrates that given certain expectations it
is easy to find confirmation as the reporter continues to find
"evidence" to support the belief. Contributed by Steve Fein. [added
4/28/02]
Judgment
Biases top


Interpreting
events to fit prior beliefs - Interesting paper describing
"cases of epilepsy that were interpreted as voodoo possession"
[Ed. note: Isn't there a social psych term for this? I'm blanking
on it. I'll send you the next issue for free(!) if you can give
me the term for interpreting an event in such a way to make it
fit one's prior beliefs.] [added 1/13/10]
The
Katrina Crisis - Don Forsyth has created a nice review of
social psych concepts as they relate to Hurricane Katrina. [added
7/5/09]
Inattentional blindness
- Here's a nice variation of the gorilla video example incorporated
into an ad. [added 4/16/08]
Mindblindness
- This short video which appears to be about a card trick is actually
an interesting demonstration of mindblindness. Take a look. [added
7/15/07]
Biases
in clinical intuition - interesting essay in The New Yorker
[added 7/7/07]
Visual
illusions related to social judgment - Some interesting videos
are made available online from the Visual Cognition Lab at the
University of Illinois. Actual videos used in studies of change
blindness and other topics. Illustrates some social perception
and expectation errors. Quicktime is required. [added
7/23/03]
Mass
Delusion - interesting case of some residents of a town who
"hear" a low hum. Do they? [added 6/7/02]
Belief
Perseverance - Will there be a higher than normal number of
babies born nine months after the recent blackout in the Northeast?
Such a myth still persists about the famous blackout of 1965.
[added 11/13/03]
Confirmation Bias - More
and more we are turning to news sources that agree with us. [added
5/3/08]
Confirmation
Bias - Do you have a Secret Santa? Have you figured out who
it is? Once you have a guess it is easy to start seeing "signs"
that he/she is it. "Well, his hair is always sticking up, so who
else would get me a troll doll with a clock in its stomach? He
might as well have written his name on the package!" [added
12/29/06]
Confirmation
bias
- This brief report does a nice job of comparing some current
"anti-immigrant hysteria" from Pat Buchanan to similar concerns
with past immigrant groups. My colleague Heather Coon also pointed
out that it illustrates how easy it is to see what you want to
see. [added 12/22/06]
Confirmation
Bias - Seinfeld episode: An NYU reporter mistakenly comes
to believe that Jerry and George are gay. Among other things,
it illustrates that given certain expectations it is easy to find
confirmation as the reporter continues to find "evidence" to support
the belief. Contributed by Steve Fein. [added 4/28/02]
False consensus effect - The other day my friend
exhibited the most blatant false consensus effect I've ever heard
(and recognized). I don't know how we got on the subject, but
we started talking about things that lots of people do but rarely
acknowledge. She said, "Yeah, like when you're sitting alone
in your house or something and you can imagine where you'd go
and what you'd do if a robber came in!" I simply responded
with a vacant stare. She replied, "What, doesn't everyone
do that?" Apparently not. Later, she still claimed that lots
of people do it. Double whammy: False consensus effect and belief
perseverance all in one go. [Editor's note: Who was actually exhibiting
the false consensus effect?] [added 4/16/08]
False consensus effect - Every single Saturday
morning was dedicated to cleaning the house throughout my childhood.
This was designated by my parents and we would each receive chores
or a specific set of tasks that we were required to do around
the house. I remember one time a friend asking me to come over
to her house for a play date on a Saturday morning. I became confused,
however, because I assumed that her family would participate in
the same Saturday morning cleaning routine and asked if I had
to help her clean if I came over. This is an example of the false
consensus effect because I believed that others shared the same
schedule that I did more than they actually did and was shocked
to learn that not all families cleaned on Saturday mornings. [added
4/16/08]
Hindsight
Bias - My oldest son has been trying to decide for several
weeks whom to ask to the homecoming dance. One day he would come
home and announce he was going to ask Kim. By the time we finished
supper he decided to ask Jessica instead. Before bedtime he had
decided to ask Sara. I think he was afraid of being turned down
and just couldn't decide who was the best bet and least likely
to turn him down. Finally he came home from school one day and
announced he had asked Jessica to the homecoming dance. My wife
immediately said "I just knew all the time she'd be the one you
would ask. I would have bet money on it." If she was so sure why
didn't she offer to bet. This appears to be the old I-knew-it-all-along
phenomenon.
Hindsight bias
- The 9-11 commission provides lots of opportunities for participants
to exhibit the hindsight bias as remedies seem easier to us now.
[added 6/9/04]
Hindsight Bias - Ever watched Jeopardy with someone, and after
the answer is given that person says "I knew that one" or "That
was an easy one"?
Illusion
of causation - The Family Circus cartoon [added
12/26/07]
Illusory
correlation and illusion of causation? - "Wireless technology
made me sick." Ms Figes said: "The day we installed wi-fi two
years ago was the day I started to feel ill. At first I could
not work out what the problem was. I had no idea why I felt so
sick and run-down. But I knew that when I walked through the front
door it felt like walking into a cloud of poison. "Imagine being
prodded all over your body by 1,000 fingers. That is what I felt
when I walked into the house... Then I started to think it might
be the wi-fi, so we scrapped it - and I felt better." [12/27/06]
Illusion
of Causation - When I drive to work, or for that matter, when
I go anywhere and I'm in a hurry and worried that I will be late,
I have a sure fire way to improve my chances of being on time.
In order to put on lipstick I have to be at a red light, but every
time I want to put on lipstick the traffic signals always
seem to stay green. So if I am in a hurry, I always take out my
lipstick because I know if I do this it will cause all of the
traffic lights to be green! Is this wierd or what! I guess the
"what" is illusory causation.
Illusion
of Causation -- My parents have been trying to sell their
house with little success. My mother finally gave into an old
Catholic superstition. She buried St. Joseph (statue -
of course) upside-down in the backyard! No, they have not sold
it yet -- but she is waiting!
Illusion
of Causation - There have been a number of times my family
has received extra funds just so the car could break down. My
records confirm that whenever we receive any extra cash such as
tax returns, insurance settlements, even loans, one of our automobiles
breaks down within a predictable interval of time. An interval
that always requires a commitment of some of the newly acquired
cash.
Illusion
of Causation - I found myself half-believing two illusions
of causation earlier this week. This is our third home. The first
two homes both were sold the year after we built a deck in the
back yard. This year we built a deck in the back yard of this
third house. I told my husband that we'll be moving next year
for sure. Building decks causes us to move. This leads on to my
second illusion of causation. We have lived in three houses and
I have gone through three pregnancies -- one pregnancy in each
house. Therefore, since we are going to move next year, I will
also be getting pregnant next year. Moving into a new house causes
me to get pregnant. Then
again, perhaps I could combine the two illusions into one and
just state that building decks cause pregnancies. I know none
of this is true, that it's all merely coincidence. (At least,
I hope it is.)
Memory Distortion/Reconstruction - "For
me I think the point of 'Peggy Sue' is how memory often lies.
Peggy Sue is bitter that her husband left her for another woman.
She's bitter about that, and she has built it up in her mind that
he never loved her. But she goes back in time and she rediscovers
that he really did love her. Her memory is disturbed in a valuable
way by the experience. The point is that for a lot of the things
we believe about our life, it would be a good idea to go back
and check the facts." I found the above comments in a movie review.
This reminded me of material that we covered about memory. Here
is a good example of how the facts got distorted over time. Not
all of us can go back in time, in fact, none of us. But if we
did, I think we'd find the facts of the past different from the
opinions we've created today. Some would have greater differences
than others but very few would be exactly.
Overconfidence in
clinical judgments - Interesting case of a man exonerated
on DNA evidence. He had been convicted 21 years earlier solely
on the testimony of a criminal profiler. [added
5/3/08]
Self-fulfilling
prophecy - Interesting study: "This effect of body-spray-making
a man more attractive because he thinks he is more attractive-represents
a self-fulfilling prophesy." [3/29/09]
Decision-making
Poor
decision making at Citigroup - Many judgment errors and overconfidence
can be found in this analysis of Citigroup's recent problems.
[added
3/29/09]
Priming
and Context - Imagine you are told you will be drinking wine
from California or... from North Dakota. Sure, you might prefer
the California wine (even though it's the same), but you also
say the food you are eating tastes better. [added
9/23/07]
Bounded
rationality - This paper addresses the divergent concerns
about terrorism and climate change: "The United States has responded
aggressively to the risk of terrorism while doing very little
about the risk of climate change." Explained in terms of bounded
rationality. [added 7/5/06]
Is
more choice better for decision-making?
- an OpEd piece from Barry Schwartz in which he refers to research
on choice in decision-making to analyze Bush's social security
privitization proposal [added 3/20/05]
Heuristics
- neat, simple, interactive online example of heuristics and cognitive
load from Don Forsyth [added 3/6/02]
Social
Comparison

Adaptation-level
Phenomenon
Students will
often tell me how they feel deprived when they come to college
if they don't have a car because so many of their peers have one
at college. Then, when they finally save up enough money, buy
a car and are thrilled, the elation is short-lived. Their used
car doesn't nearly look as good as the new car other students
are driving. And if they are able to buy a new car they then often
report that that excitement doesn't last long when they see the
cool new cars others are driving!
The
Self top
Perception
of Control
Impulse
control of sextuplets - a video showing a test of delay of gratification
among a famous set of sextuplets [added 12/12/07]
A couple
of other former chapter thoughts: I was reading an article on Mary
Decker in the Tribune on Sunday and noticed the "control"
issue surfacing throughout. Mary was training for the Olympics and
she and her husband were deciding whether or not to have a child.
Their decision ended up being yes. Because of race schedules they
had only one month in which conception could take place and she could
still have time to deliver, recover, and begin training again. She
and her husband flew to Hawaii and in fact she became pregnant during
that time. The point of the story in the planning and in her comments
about being pregnant was control. She had decided when to get
pregnant and she did (lucky Mary). Many others who plan something
like this to coincide with work and school schedules are not as successful
and the disappointment related to that has to do with control. The
feeling is We're doing all the things we're supposed to do, now why
aren't "we" pregnant. It's funny the number of conversations
like this I've had with women whose biological clock is ticking away.
Another
interesting comment Mary made in the article was that when she was
pregnant all of a sudden there was this person inside her controlling
her body. She couldn't do the same things, this person demanded more
of her (nutrition, sleep, etc.) and her body grew in a way that was
for the most part, out of her control. I found it very interesting
to read this story because it pointed out to me some psychological
concepts I had never associated with pregnancy. Also, as my biological
clock ticks away and results at this point are none, it make me understand
some of the reasons underlying the frustrations people (we) feel when
things don't go exactly as we like to plan them.
While
sitting at home today waiting for delivery men, I had much time to
be thinking of journal examples. One thing I thought about was the
uneasy feeling I had all morning. I realized that the uneasiness was
due to the uncertainty as to when my furniture would come. I had no
control over the situation. My lack of control was increased because
our phone does not get connected until Wednesday and so I could not
call them and they could not call me. Not until I had gone downstairs
and used the phone in the rental office to find out what time my delivery
would come did I feel that I had some control and thus felt more relaxed.
I have
established a bedtime routine which we follow every night: bath, juice,
books, kiss Daddy, look out window, hug bunny, lie down in crib. He
knows the pattern by now and doesn't get upset when I put him in bed.
There is a predictability in our actions, and I assume that gives
him a feeling of control. I think it's important, though, that he
is able to handle some variety so that if something occurs which is
out of the ordinary or contrary to our/his routine, he won't fall
apart completely.
Illusion
of Control - I know that flying is safer statistically than riding
in a car. Nor am I afraid to fly. Yet I am reminded that no matter
how much I think I believe it, I really don't. For example, I drive
my car to work everyday and never once consider that I will not make
it home. Yet on Friday, my husband and I had our will updated because
we are flying out of town without our children. I know I never get
on a plane without a feeling of apprehension and never land without
a feeling of relief. From my studies I can attribute my feelings to
two possible factors: 1) When I drive a car, I am in control. I drive
defensively and alertly. When I get on a plane, I have absolutely
no control. The pilot is in charge. He may have had a fight with his
spouse and his head is in the clouds. (Pardon the pun.) He may have
a terrific hangover from the night before. The loss of control has
a terrific influence on my feelings. 2) The vividness effect is also
dominant. When an airline crashes, it makes the front page. We see
horrendous scenes of the accident sight on the 10:00 news. We see
interviews of victims' sobbing relatives. All the people on board
the aircraft are dead and never had a chance to survive. This image
always comes to mind when I fly. The vividness of this scenario is
hard to wipe from my mind.
Reactance
- One night not too long ago, my friends and I were browsing the shelves
of Blockbuster searching for a movie we could all agree on, a feat
that usually takes close to an hour. Along the way we offered many
suggestions, the most prominent being "The Lives of Others."
We continued to look though, because that's just what we do. After
another 10-15 minutes of searching, we decided that movie would be
fine. But when we went back to take it, it was gone. We were so upset,
claiming we really wanted to watch it, and it was the perfect movie
for that night. Now knowing better, I can attribute our reactions
to reactance: we liked "The Lives of Others" better when
the choice was taken away. [added 4/16/08]
Reactance
- Today while I was on the phone, I was told about a classic case
of reactance. This is something that my brother suffers from often,
just like he was a little kid (but he's 18). On Tuesday, my brother
had to go to some place in Hillcrest to sign up for his classes. He's
going to attend S.I.U., however, there was this place up here for
the northern students to sign up at so they wouldn't have to drive
to Carbondale. Now I know my brother pretty well. He loves tennis.
He hates bowling. Just like us, they have to take a P.E. class, so
he decided that he wanted bowling. This was before he found out that
tennis was available. Then he finds out he can take tennis, but bowling
is filled. He had a spaz. He now wanted bowling more than he wanted
tennis. When I asked him why, he said it was because he couldn't get
into bowling. Oh well, that's my brother.
Reactance
- I discovered an example of the reactance theory in my own life this
past summer. My family wants a dog for a pet. I haven't been too thrilled
by the idea all along. I finally agreed, only if it was a Pembrooke
Welsh Corgi. Corgis are a rather uncommon breed and I figured we probably
wouldn't find one at any of the shelters. At the first shelter we
went to, the employees had never heard of the breed. Much to my delight
and the rest of the family's dismay, they doubted if they would ever
receive a dog like that into the shelter system for disposal. At the
second shelter, though, the receptionist knew exactly what we were
talking about. She rechecked her records and informed us that we missed
getting a Corgi by a few days. They had just had one in their possession
the previous week. I remember thinking, "Oh, no! We were so close."
Now I really wanted the dog badly. We spent the rest of the day checking
at other shelters but to no avail. It's been 3 months and still no
more Corgi. I've spent considerable time checking with breeders and
shelters. My husband keeps wondering out loud why if I don't want
a dog, am I going through all this work. I think this whole situation
also has something to do with relative deprivation. I've gotten numerous
books from the library about Corgis. Seeing them with their owners
makes me feel deprived. If they can have a dog, why can't I? I'd be
just as good an owner. (Gosh, we've already even built the dog house!)
Although some owners of Corgis wouldn't necessarily be in our reference
group -- for example, Queen Elizabeth owns 3 Corgis, -- many of the
owners look like "regular folks." These are people that could definitely
fit in our reference group for comparison. I guess I'll continue to
feel "deprived" until we get one.

Self-handicapping - Every once in a while me and
my friends get together to play a big game of Halo 3. Since our "skill"
level varies widely among us we have to divide the teams up as fairly
as we can. One day, we had an odd number of players that showed up
and the first idea that came to all of our heads was that one of us
was going to sit out. Instead, however, my friend volunteered to be
the team with fewer players. We all knew he did this because when
he lost he could claim it was because his team was outnumbered. It
was his own strategy to self-handicap in order to shrug off the loss.
[added 4/16/08]
Self-handicapping - My mom started this new diet.
Since she usually fails, she overworks herself when she exercises
the first couple times. From that, she is too sore to continue exercising
and so she stops completely. Instead of doing a little bit every day,
she knows she's going to fail. She purposely overworks herself so
that she is not responsible for her failure. [added
4/16/08]
Self-serving
bias - Once again, a survey finds that the American public does
not have a very high opinion of how Congress is handling its job,
a 61% disapproval rate, but only 29% disapprove of "the way their
own representative is handling his or her own job." Here
is the actual survey. [added 12/27/06]
False
Uniqueness Effect
False
uniqueness effect? - Survey finds Americans are more accepting
of gay athletes than just a few years ago. However, respondents think
"others" would be less understanding. [added 7/8/07]
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Resources
for the Teaching of Social Psychology is a part of the CROW Project,
Course Resources on the Web. CROW was initially sponsored by the Associated
Colleges of Illinois and generously supported by UPS. This site
was created by Jon Mueller, Professor of Psychology at North Central
College, Naperville, IL. Send comments to Jon.

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